1. Porch Light Pizza Colbey J. Nelson Content Strategy Presentation Wednesday June 17 th, 2015

2. Organization Established April 2014 Located in downtown Pullman Owned by Jim and Jenny Swanger Open Mon-Sat 11am- 9:30pm, Sunday 11am-9pm Fast fired artisan pizza Beer and wine “Fast-causal dinning”

3. Current Outreach VIP Club System Seven Checks = One free pizza Text message 50% off Free drink for sign up Word of Mouth Yelp Facebook Instagram Website

4. Continued… Target audience Palouse community Families with young kids ($50) Pullman students ($8) Advertisement Survivors guide Lunch Special M-F 11am- 3pm. Kids pizza, salad and drink $8. Overall grade B “Not moving forward with trends.”

5. Goals of New Campaign Enhance the experience and establish a culture at Porch Light Incorporate the customers in the decision making and elevate opportunities Increase Porch Light’s technology, target audience and outreach.

6. New Campaign (1) Social media implementation (2) Expansion of restaurant Physical structure Mobile (3) Customer interaction Greek week Community events Art competition Diversity of restaurant food

7. New Idea No. 1 Create a Porch Light twitter #pizzaislife Introduce a customer of the month Share on all social media outlets Implement video and sharing 5 go-pro’s ($5,000) Videographer ($1,000) Share everything with everyone

8. New Idea No. 2 Expansion of original structure ($100,000) Expand outside eating area. Inclusion of bar Multiple TV’s Mobile Food truck ($40,000) Expand market Increase experience

9. New Idea No. 3 Greek week Second semester 2016 #pizzaislife while at Porch Light Donate $1,000 to one fraternity and one sorority Support Greek life events, WSU events, Palouse community events 1 per month 25% of revenue goes to event

10. Continued… Art competition First month of school Palouse wide Winner gets to add piece Diversify pizza choices More specials Desert specials Cookie dough Customers get to vote on a pizza of the month VIP Reward System 50% of next visit for referring a friend

11. Icing on the Cake Customer Service Training ($15,000) Customer Service Training How to properly work with a customer Increase hospitality “Anything else can I do for you guys?” Increase Porch Light culture and experience Increase employee’s cohesiveness between one another

12. Source Alex Ragusa 22-year-old WSU Student Porch Light Supervisor and Shift Manager Alex.ragusa.12@facebook.c om