1. SOCIOLOGY RESEARCH METHODS

2. STEPS OF RESEARCH 1.Ask Your Question Example Why do people in different cultures stand at different distances from each other?

3. CHECK THE LITERATURE (DO RESEARCH) Where do I go! Books Articles Peer-Reviewed Publications Sociology Journal Field Specific Journals

4. REFINE YOUR QUESTION By Refining your question your study will gain direction and purpose Example Original question :Why do people in different cultures stand at different distances from each other? New question: How does standing distance effect Business communication form one culture to another?

5. CHOOSE YOUR METHOD 1.Qualitative.VS. Quantitative Qualitative: data gathered by statements, experiences, impressions. Think Words Quantitative: Data gathered and translated into numbers Think Numbers

6. TYPES OF QUALITATIVE STUDIES Interviews : Conduct interviews and record the comments provided Ethnographies: researchers will spend weeks, months, or even years in a culture and write about their experiences Participant Observation: Join a group and make observations Historical Study: Research about a particular group, place, or time.

7. QUANTITATIVE METHODS What are some examples of Quantitative questions? What percent of the population holds a college degree? What are some examples of Quantitative research you have seen or been apart of? Student test scores