1. December 2013 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 48 minutes each day in December 2013 13 minutes more per day than in November 2013 91% (3hrs 29 mins) of this viewing was live with the other 8% (19mins per day) time shifted. Total Viewing December 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers watched in excess of 4 hours of TV daily in December Average Minutes Viewed Daily December 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. PVR ownership is now at 55%. People still prefer to watch TV Live and despite the increase in PVR penetration Live TV viewing has remained at 91% of all viewing time for individuals. TV Viewing Live v Time shift Year on Year Dec 2013 v Dec 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept 2012 45% Sept 2013 55%

5. TAM Ireland subscribing channels reached 92% of housekeepers, 92% of housekeepers with kids, 90% of ABC1 adults and 82% of 15-34 yr olds each week in December. Weekly reach of TAM Ireland subscribing channels December 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Total Commercial Impacts December 2013 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day December 2013 AudienceAverage Number of Spots seen per Day Individuals 4+39 Adults 15+43 Adults 15-2427 Adults 15-3432 Adults 25-4435 Adults 45+53 Adults ABC132 Housekeepers50 HK with Kids41 Children22 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers December 2013 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 LIDL IRELAND GMBH 2 PROCTER & GAMBLE IRELAND 3 LOREAL 4 BSKYB LTD 5 DIAGEO 6 SUPERVALU 7 TESCO 8 NESTLE IRELAND LTD 9 NATIONAL LOTTERY 10 MCDONALDS RESTAURANT

9. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ December 2013 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Dracula Sky AtlanticBlue Bloods Sky 2A League of their own MTVBeauty School Cop Outs NickelodeonThe Haunted Hathaways Nick JrPeppa Pig Nick ToonsRobot and Monster Comedy CentralThe Best of Mr Bean Comedy Central +1Friends Comedy Central ExtraTwo and a Half Men DiscoveryAuction Hunters E! EntertainmentKeeping up with the Kardashians UniversalLaw and Order Special Victims Unit At the RacesRace Day Live DaveStorage Hunters GoldThe Royle Family Christmas Special AlibiTaggart SetantaPremier League Central WatchThe Toys that made Christmas RTÉ OneMrs Brown’s Boys – Buckin’ Mammy RTÉ One +1Mrs Brown’s Boys – Who’s a Pretty Mammy RTÉ TwoFather Ted Christmas Special TV3The Xfactor: The Results 3eI’m a celebrity get me out of here TG4Rugbai Beo 2013 UTVCoronation Streed Channel 4Film: Home Alone 2: Lost in New York Channel 4+1Film: Home Alone E4The Big Bang Theory E4+1Film: Space Chimps More 4Father Ted Sky 1The Simpsons Sky NewsSky News at Ten Sky Sports 1Live Ford Super Sunday Sky sports 2Live Rugby: Leinster v Northampton Sky Sports NewsGillette Soccer Saturday Sky LivingCriminal Minds TLCCake Boss MTV MusicThis Week’s MTV Top 20