1. Exploring Opportunities in

2.  To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations.  To extend marketing budgets by deploying proven campaigns at a lower cost.  To encourage the production and viewing of compelling health education campaigns and Public Service Announcements (PSA’s).

3. LicensorLicensee Archived campaigns Low cost campaign High end licensed campaign

4. 25% 20% 15% 10% 20% 15% 10% Campaign Production Cost Media Spend

6. Campaign Production Cost: $250,000 Media Spend: $750,000 Media Spend: $950,000 Campaign Production Cost: $50,000 OPTIONS Media Spend: $950,000 Campaign Production Cost: $50,000 Media Spend: $750,000 Salaries: $200,000 Campaign Production Cost: $50,000 Media Spend: $750,000 Salaries: $100,000 Website Upgrade: $100,000

7. Licensor Syndicate Licensee Producer Licensor Licensee/ Customer Agency Producer’s Supplier Producer licenses to the Syndicate exclusive exploitation rights in the campaign during the term of the agreement. Syndicate sub-licenses to the Licensee/Customer limited rights to use the campaign. Licensee/ Customer Licensee/ Customer Licensee/ Customer Licensee/ Customer Licensee/ Customer Licensee/ Customer

8.  Marketing Packaging Promotion Sales  Determining Price & Terms  Evaluating Licensing Opportunities  DMA Distribution  Project Management  Accounting  Billing,Collections, Payment  Reporting  Production of Media/Campaign  Provide Campaign Summary Target audience Project goals Elements of campaign Development Cost Activity measurements ROI  Supply Generic Version  Customization Services Quality Control  Delivery of Media Files/Content  Management of Talent/Royalty fees  Possible Follow-on Productions  Media Buys, if any Identity, Reports, Fees

9. 1. Submit Campaign Materials for HMS Review 2. Obtain Approval from HMS 3. Execute HMS Syndication Agreement 4. Arrange for Generic Samples 5. Approve HMS Sub-licensee(s) 6. Delegate Customization(s) to HMS or Agency

10. 1. Identify Campaign 2. Determine Your DMAs 3. Submit Quote Request 4. Get Details and Pricing 5. Align Your Marketing Plan 6. Reserve & License Campaign

11.  Public Site offers “overviews” of campaigns  Promotes compelling aspects of the campaign’s target audience, goals and success.  Requires (free) sign-up in order to view more detailed information and request quotes  Secure individual portals offers:  Campaign quotes / pricing details submissions  Customized presentations  Agreements & Forms  FAQ’s /Support  Special events and Educational resources  Collaboration

13. Contact: Gale Wilson-Steele gws@healthmediasyndicate.com 805-694-3103 2028 Village Lane, Solvang, CA 93463 Contact: Gale Wilson-Steele gws@healthmediasyndicate.com 805-694-3103 2028 Village Lane, Solvang, CA 93463