1. Practical Business Statistics Sixth Edition
by Andrew F. Siegel
Published by Elsevier / Academic Press

3. Outline Why I chose to write this book My background General themes
Selected examples
Chapter projects and the writing chapter
Conclusion and Summary

4. Outline Why I chose to write this book My background General themes
Selected examples
Chapter projects and the writing chapter
Conclusion and Summary

5. Why did I Write this Book?
For the students!
To make statistical methods more accessible to them by using many real data examples
Student motivation is everything (almost)
My goal: to make statistics as simple as possible without sacrificing technical correctness

6. Outline Why I chose to write this book My background General themes
Selected examples
Chapter projects and the writing chapter
Conclusion and Summary

7. My Academic Background
Now at University of Washington’s Foster School of Business and Statistics Department
Ph.D. in Statistics from Stanford while studying both theory and data analysis
Also: University of Wisconsin and Harvard
Worked with John Tukey at Princeton (he created exploratory data analysis)
Published extensively in statistics, biotechnology, and finance

8. My Business Background
Shoveling snow as a child
Consultant in advertising, portfolios, biotechnology, elections, and manufacturing
Serve on a corporate board
Maintain a sole proprietorship
Helps me understand why business people need probability and statistics!

9. Outline Why I chose to write this book My background General themes
Selected examples
Chapter projects and the writing chapter
Conclusion and Summary

10. General Themes Lots of examples!
Real business data from finance, accounting, advertising, ...
Writing style: how to think about a topic, how it works, what it implies, how it is useful
Traditional methods and new insights
Extra material to help the student
Chapter summaries, key words, glossary, extensive index, PowerPoint slides, Excel Guide

11. Outline Why I chose to write this book My background General themes
Selected examples
Chapter projects and the writing chapter
Conclusion and Summary

12. Histograms and Bar Charts
To help students distinguish the
histogram from the simple bar chart,
for the data here is the example
from page 39 of the Histograms Chapter
(Chapter 3) which also mentions the
advantage of the histogram for larger
data sets.

13. Histogram, Box Plot, and CDF
To compare and contrast these three
basic exploratory charts, here is the
example from page 83 of Chapter 4 on
Landmark Summaries.

14. Probability Trees
Probability is less mysterious to students when there is a visual framework, as shown here in the example from page 144 of Chapter 6.

15. PowerPoint Slides for Your Teaching

16. PowerPoint Slides for Your Teaching

17. PowerPoint Slides for Your Teaching

18. Hypothesis Testing
Hypothesis testing is more intuitive when the confidence interval method is used (as shown here from pages of Chapter 10). The traditional t-statistic is also presented in detail.

19. Bivariate Data Examples
Relationships and regression are powerful business concepts. Here are a couple of the examples from Chapter 11 on Bivariate Data (pages 295 and 308).

20. Magazine Ads and Multiple Regression
The cost of advertising can be explained, in part, by magazine characteristics such as audience size and income level in this example that is used to illustrate the power of multiple regression in business, from Chapter 12.

21. Excel Guide
The Excel Guide goes step-by-step through, chapter by chapter, to show students how Excel can be used to obtain statistical results. Here is the scatterplot example from page 82 of the Excel Guide.

22. Outline Why I chose to write this book My background General themes
Selected examples
Chapter projects and the writing chapter
Conclusion and Summary

23. Chapter Projects
The project, in most chapters, gives students a chance to apply the lesson to a business area of their own choosing.
Data might come from the Internet or from their own company
Helps with motivation
Helps with communications skills

24. The Writing Chapter (Chapter 13)
Explains how to communicate
the results of a multiple regression
In business, analysis is not enough.
The ability to communicate is a key skill!
The writing process is explained step-by-step
with a full example of a sample report
The chapter project might be used as the end-of-semester assignment

25. Outline Why I chose to write this book My background General themes
Selected examples
Chapter projects and the writing chapter
Conclusion and Summary

26. Conclusion and Summary
A book that helps and motivates students:
Many real business examples with illustrations
Clear, direct explanations of how and why
Intuition, methods, and foundations
Extra resources:
Chapter summaries, key words, glossary, extensive index
Questions, problems, database exercises, cases, projects
PowerPoint slides, Excel Guide, and Instructor’s Manual

27. Thank you!
Wishing you a successful teaching experience, Practical Business Statistics, Sixth Edition, Andrew F. Siegel (Andy) and Elsevier, Inc.