1. Employment & the Ageing Population Making the Most of the Emerging Dynamics for Your Business’ Conference 20 June 2012 Rachael Mather, Age UK Hull

2. Age UK Hull Local independent Charity since 1949 Supports people over 50 to lead independent, better quality life Health, socialisation, advocacy, benefits advice & employment support 30 staff / 100+ volunteers Healthy Living Centre

3. State-of-the-art Healthy Living Centre

4. Restaurant, Fitness Hall, Hydro Pool and Gym

5. Age UK Hull’s motivation: Very high levels of unemployment Over 50’s receive no specialist support People trust Age UK & like using facilities Employment support background Develop new partnerships Provides new PCs Signpost other services

6. Unemployment in Hull

7. Current situation: Worst place to find work in UK (Adzuna) 40 people chasing every job and in some wards, 80 people Effects of cuts / government policy Over 50’s 2 nd worst hit group, after 18-24 year olds

8. Over 50’s unemployment 2125 claiming JSA Increasing +135 each month 6.8% increase in January 2012 from December 20122 (9.1% under 18’s) Complex factors Multiple deprivation

9. Age UK Hull’s approach: Work with DWP / Job Centre Plus Discuss need & make ‘business case’ Offer something different Strength of brand Empathy & understanding Personal experience

11. Work Clubs Age UK Bradford, Milton Keynes, Southampton, Plymouth, Camden….and Hull Voluntary sector, Charities, Trade Unions Skills & understanding Trust Guidance

13. DWP Guidance available at: http://www.dwp.gov.uk/docs/work-club-guide.pdf Rachael Mather, Age UK Hull 01482 324644 rachael.mather@ageukhull.org.uk Thank you