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Staying Relevant in Digital Era Isriya Paireepairit 24 August 2012
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Introduction Isriya Paireepairit o markpeak@gmail.com o www.isriya.com Educations o Computer Engineering, Kasetsart University o Master of Information Management, Sheffiled University Work Experiences o Blognone o Siam Intelligence Unit (SIU)
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Printing Industry in Digital World
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Reality of Digital Publications For Users o Cheaper o Easier o Anywhere, anytime For Publishers o Printing and distributing cost down o Production cost stay the same o Much less profit Reality o Users will go digital anyway o How can publisher survive?
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Economics of Books http://www.nytimes.com/2010/03/01/business/media/01ebooks.html
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Online Business Models Very few options Advertising Paid Content o Micropayment - pay by article o Subscription
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Building New Ecosystem Amazon Kindle Ecosystem Cheap E-reader Wireless Delivery Service Self-publication System Large Book Information Silo o Metadata o Reviews
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E-books vs Paper Books Sales Number from Amazon.co.uk o 114 E-books vs 100 Paper Books o First half of 2012 o http://www.blognone.com/node/34792 Survey from Pew Research o Average number of books read in 12-month eBook: 24 Paper book: 17 o Market share eBook 17% vs Paper Books 72% o eBook reader owners: 19% o http://www.blognone.com/node/31415
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Ebooks in Thailand Mainly for Magazines & Newspapers Co-operate with Mobile Operators
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E-Textbook http://www.apple.com/ibooks-author/
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Information Management
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Old vs New http://en.wikipedia.org/wiki/File:LOC_Main_Reading_Room_Highsmith.jpg
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Google's Vision organize the world’s information and make it universally accessible and useful.
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Organizing World's Information Web (text, image) Video (YouTube, video archive) Books (Google Books) Academic Papers (Google Scholar/Patent) News (Google News) E-mail (Gmail) Maps & Location (Google Maps/Earth/Street View) Social Activities (Google+)
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Making It Universally Accessible
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How Can We Stay Relevant? Information Access is easier o But Information Literacy is harder Transforming into "Information Specialist" o Librarian + IT (not Computer Scientist)
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Resources Newspaper Economic Action Plan http://www.niemanlab.org/pdfs/apireportmay09.pdf Math of Publishing Meets the E- Book http://www.nytimes.com/2010/03/01/business/media/01ebooks.ht ml Blogs o http://isriya.com/tags/online-publishing o http://isriya.com/tags/paid-content o http://isriya.com/tags/journalism
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