1. Ch 4: Behavior & Attitudes Part 2: Feb. 11, 2015

2. Fishbein & Ajzen’s Theory of Planned Behavior (cont.) See Fig 4.2 What is the best predictor of a behavior?

3. Ethics & Deception in Experiments Relevant to discussion of Stanford Prison Experiment – Participants are now protected by the Institutional Review Board (IRB) – but weren’t always… – Types of deception used in experiments:

4. How does our behavior drive our attitudes? – Early research had only considered the possibility of attitude  behavior Stanford Prison Experiment as example - – What was the procedure? – Differences in groups’ behaviors by Day 2: Guards: Prisoners:

5. How/why did the experiment end? Main Results from the SPE: – 1) – 2) – 3) – Ethical issues?

6. How does behavior affect attitudes? 1) Foot-in-the-door phenomenon: – What is it? – Example? 2) Escalating behavior: – May explain harmful acts – SPE example – 3) Cognitive Dissonance: