1. Social Psychology Basic Concepts Attraction Social Influence Group Influence Prosocial Behavior Power and Leadership Aggression Prejudice and Discrimination

2. Basic Concepts  Culture  Social Role  Ascribed  Achieved  Role conflicts  Gender role  Status  Norm  Group structure

3. Individual Attraction  Proximity or geographic closeness  Reciprocity or reciprocal liking  Similarity  Physical Attractiveness  Romantic Attraction and Mating

4. Individual Attraction Typical spatial zones (in feet) for face-to-face interactions in North America. Often, we must stand within intimate distance of others in crowds, buses, subways, elevators, and other public places. At such times, privacy is maintained by avoiding eye contact, by standing shoulder to shoulder or back to back, and by positioning a purse, bag, package, or coat as a barrier to spatial intrusions.

5. Group Attraction  Cohesiveness  Social comparisons  Downward comparison  Upward comparison  Common goals  Scapegoats

6. Asch’s Conformity Experiment Standard Line 123

7. Milgram’s Obediance Study Results of Milgram’s obedience experiment. Only a minority of subjects refused to provide shocks, even at the most extreme intensities. The first substantial drop in obedience occurred at the 300-volt level (Milgram, 1963). VIDEOVIDEO

8. The Stanford Prison Experiment http://www.prisonexp.org/slide-1.htm

9. Compliance  Foot-in-the door technique  Door-in-the-face technique  Low-ball technique

10. Group Influence  Social facilitation  Social loafing  Group polarization  Groupthink

11. Methods of Reducing Cognitive Dissonance Explain Away Inconsistency “Ill quit before it can hurt me.” “I really don’t smoke that much.” Change Behavior Quit Smoking Source of Cognitive Dissonance Behavior: “I smoke” Attitude: “Smoking Causes Cancer.” Change Attitude Smoking isn’t that dangerous Reduce Importance of Inconsistency “I have good gene, my family lives to ripe old age.” “I exercise and have a better diet than most people.”

12. Elements of Persuasion  Source of the Communication  Audience  Message  Medium

13. Power and Leadership  Bases of power  Cults  Great person theory  Situational Theory

14. Prosocial Behavior  Altruism  Egoism  Empathy  Social responsibility  Bystander Effect  Diffusion of responsibility

15. Aggression  Biological Factors in Aggression  Frustration-aggression hypothesis  Aggression in response to pain  Aggression in response to adverse conditions  Social Learning Theory of Aggression  The Media and Aggression

16. Prejudice and Discrimination  In-group/out-group conflict  Social cognition  Stereotypes  Prejudice  Discrimination in the workplace