1. SWOT analysis of Click Tea House

2. Strengths Geographically close to the target market. A wide range of clean and tasty food Lower price comparing with other restaurant Comfortable and spacious enviorment Convenient transportation Opens from 6 a.m to 12 p.m.

3. weaknesses Lacks of capital Delicate food takes a lot of time which is an fatal weakness comparing with fast food restaurant Too narrow to hold massive customers Short of manpower in peaks

4. opportunities Developing economic results in an constant increasing need of delicate food resently The number of traditional tea houses is decreasing People in Guangdong,especially retired people, prefer tea houses rather than restaurant according to their custom

5. threat Fast food restaurants and big restaurants increase quickly Big restaurants’ occupation Most of young people prefer fast food restaurants or big restaurants.