1. International Marketing Hungary Susan Revfy Maarten Hoyberghs Laurent Lenaerts Carl François

2. Structure 1. Product choise / mission statement 2. Segmentation 3. Positioning 4. SWOT 5. Brand identity 6. Social Media 7. Media planning 8. Advertisement

3. Product Choice  Typical Hungarian product  High quality  Good price range  Wide variety  Rankings

4. Product: Tokaji Aszu  Region: Tokaj-Hegyalja  Sweet wines  Made from grapes affected by noble rot  Tokaj mentionned in national anthem of Hungary

5. Mission Statement Give the consumers a cosy wine experience by tasting Tokaji-aszu !

6. Segmentation  On a regular base  Stable jobs / retirement  Payable product  Try something new  Middle class = main focus  Introduce in:  Restaurants  Specialized stores  Local supermarkets

7. Positioning  Middle-class  Upper-class  Rankings

9. SWOT-analysis  Strengths  Weaknesses  Opportunities  Threaths

10. Brand identity  World-famous  National anthem  Tokay  Elegant  Quality

11. Social Media  Website  TV-commercial  Facebook  LinkedIn  YouTube

12. Mediaplanning  Beginning of December  Joining with family and friends  Good advertising

13. Adversting   http://www.youtube.com /watch?v=Nno4eu7rFtA http://www.youtube.com /watch?v=Nno4eu7rFtA  It’s not a wine you should spoil. Just enjoy it with your friends!

16. Thank you for your attention! Susan Revfy Maarten Hoyberghs Laurent Lenaerts Carl François