1. Joshua Neff, Holly Wright, Ruth Montijo, James Mao, Kamal Khan, Amal Laiq, Michael Novick, Robert Hiter, Nick Graling

2. Upper10 NightCare - Mission Statement Focused on providing an enjoyable experience for children while allowing parents to have peace of mind, Upper10 NightCare provides professionalism and exceptional service.

3. Management and Operations Projected number of customers: 40 to 60 per day Projected number of employees: 6 Qualification for employment: CPR, Background Check Facility Amenities: Secure Check-in, Separate Sleep Area Age of Children in our care: 3-12 years old Pricing: $20 per hour

4. Marketing- Target Markets Local Target Market: Fairfax Corner, Fairfax, Virginia. High volume shopping centers with restaurants, clothing stores and movie theaters. Global Target Market: Australia 43% of the children aged 0-12 attend some form of child care. Formal child care is a growing trend in Australia. Target high volume U.S. tourist attractions including: Casinos, historical landmarks, Concert venues, etc.

5. Marketing – SWOT Analysis Strengths: Parental convenience, activities and events for children, reliability, security. Weaknesses: Parents who are loyal to an individual babysitter or day care. Opportunities: Service referral, expansion to different town center areas for greater convenience, expanding to accommodate a greater number of children. Threats: Unsatisfied parents, children with behavioral issues, medical issues, overcrowding.

6. About Us Locations Activities PicturesReservations (U.S. and Global) Contact Us Follow us on About Us * Locations * Activities * Pictures * Reservations

7. Security and Check-In Digitally recorded surveillance cameras Located in every room and hallway 24 hour security monitoring Keypad locks to access playrooms Primasoft check-in software Ensures child accountability

8. Finance and Accounting –Year 1 REVENUE Sales=$400,000 START UP COSTS Supplies=$5,485 Build-out Cost=$164,000 ANNUAL OPERATING COSTS Labor/Wages=$163,620 Supplies=$2,560 Insurance=$8,000 Rent=$120,000 Permits=$27 Utilities=$6,580 Total Costs=$470,272 NET INCOME$(70,272) TAXES (30%) $(21,082) NET PROFIT$(49,190) RETURN ON EQUITY-29 %

9. 5 Year Projections Year 1Year 2Year 3Year 4Year 5 Revenue$400,000$412,000$424,360$437,091$450,204 Costs$470,272$309,811$319,105$328,678$338,538 Net Income$(70,272)$102,189$105,255$108,413$111,665 Taxes (30%)$(21,082)$30,657$31,576$32,524$33,500 Net Profit$(49,190)$71,533$73,678$75,889$78,166 Return on Equity -29 %42.2 %43.5 %44.8 %46.1 %

10. Return on Investment

11. Local Limitations – Fairfax Corner Economic limits Regulates whether or not childcare will be used Apprehensive customers Unwilling to leave children with a business that has no reputation Demographics in Fairfax largest percentage of population are married, childless couples Second largest percentage of population are married couples with children

12. Global Limitations - Australia Government regulations for child to teacher ratios Only 4% of childcare labor in Australia are filled by men 62% of families handle childcare themselves Only 6.2% use childcare services Most private profit centers operate out of a single location Childcare provided by stay-at-home parents seeking additional income

13. Questions?

14. References BlueClaw (2010). Reservation Software. Retrieved from http://www.blueclawsolutions.com/reservationsoftware.htm on April 25, 2010. Burea of Labor Statistics. (2010). Childcare workers. Retrieved from http://www.bls.gov/oco/ocos170.htm Childcare Associations Australia. (December 2009). Childcare Standards Debate. Retrieved from http://www.childcareaust.org.au/index.php?option=com_content&view=article&id=14:child-care-standards-debate-abc-radio-national&c atid=9:radio-interviews on April 18, 2010. Chinongoza, Munyanadzi. (2010). Cost of starting a daycare center. Retrieved from http://ezinearticles.com/?Cost-Of-Starting-A-Daycare- Center&id=724054 Department of Social Services Commonwealth of Virginia. (2008). Standards for Licensed Child Day Centers. Retrieved from http://www.dss.virginia.gov/files/division/licensing/licensed_child_care/child_day_centers/regulations_code/applicable_regulations/032- 05-243-7.pdf IBISWorld (2010). Childcare Services in Australia, Australian Industry Report. Retrieved from http://www.ibisworld.com.au/industry/default.aspx?indid=626 on April 19, 2010. National Association of childcare. (2010). The Current Economy's Impact on Childcare. Retrieved from http://www.naccrra.org/policy/economy/ on April 11, 2010. Nichols, Brooke. (January 25, 2010). Common Fears When Dropping an Infant off in Daycare. Retrieved from http://www.livestrong.com/article/76289-common-fears-dropping-infant-off/ on April 11, 2010. Peterson Companies. (2010). Atlas walk at Gateway [Property listing]. Retrieved from http://www.costar.com/costarconnect/MasterPage/Main.aspx?SiteID=22750&CheckSum=121647099&InvestmentProperty=False&prope rtyid=1480286&IsCostar=Costar PrimaSoft PC Software (2010). Check In/Out Organizer Pro. Retrieved from http://www.primasoft.com/pro_software/check_inout_software_pro.htm on April 25, 2010. Stanley Security Solutions. (2009). What are your security needs? We have a solution that fits. Retrieved from http://www.stanleysecuritysolutions.com/ on April 25, 2010. ChildCare Supply Company, http://www.childcaresupplycompany.com/