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Joshua Neff, Holly Wright, Ruth Montijo, James Mao, Kamal Khan, Amal Laiq, Michael Novick, Robert Hiter, Nick Graling
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Upper10 NightCare - Mission Statement Focused on providing an enjoyable experience for children while allowing parents to have peace of mind, Upper10 NightCare provides professionalism and exceptional service.
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Management and Operations Projected number of customers: 40 to 60 per day Projected number of employees: 6 Qualification for employment: CPR, Background Check Facility Amenities: Secure Check-in, Separate Sleep Area Age of Children in our care: 3-12 years old Pricing: $20 per hour
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Marketing- Target Markets Local Target Market: Fairfax Corner, Fairfax, Virginia. High volume shopping centers with restaurants, clothing stores and movie theaters. Global Target Market: Australia 43% of the children aged 0-12 attend some form of child care. Formal child care is a growing trend in Australia. Target high volume U.S. tourist attractions including: Casinos, historical landmarks, Concert venues, etc.
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Marketing – SWOT Analysis Strengths: Parental convenience, activities and events for children, reliability, security. Weaknesses: Parents who are loyal to an individual babysitter or day care. Opportunities: Service referral, expansion to different town center areas for greater convenience, expanding to accommodate a greater number of children. Threats: Unsatisfied parents, children with behavioral issues, medical issues, overcrowding.
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About Us Locations Activities PicturesReservations (U.S. and Global) Contact Us Follow us on About Us * Locations * Activities * Pictures * Reservations
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Security and Check-In Digitally recorded surveillance cameras Located in every room and hallway 24 hour security monitoring Keypad locks to access playrooms Primasoft check-in software Ensures child accountability
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Finance and Accounting –Year 1 REVENUE Sales=$400,000 START UP COSTS Supplies=$5,485 Build-out Cost=$164,000 ANNUAL OPERATING COSTS Labor/Wages=$163,620 Supplies=$2,560 Insurance=$8,000 Rent=$120,000 Permits=$27 Utilities=$6,580 Total Costs=$470,272 NET INCOME$(70,272) TAXES (30%) $(21,082) NET PROFIT$(49,190) RETURN ON EQUITY-29 %
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5 Year Projections Year 1Year 2Year 3Year 4Year 5 Revenue$400,000$412,000$424,360$437,091$450,204 Costs$470,272$309,811$319,105$328,678$338,538 Net Income$(70,272)$102,189$105,255$108,413$111,665 Taxes (30%)$(21,082)$30,657$31,576$32,524$33,500 Net Profit$(49,190)$71,533$73,678$75,889$78,166 Return on Equity -29 %42.2 %43.5 %44.8 %46.1 %
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Return on Investment
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Local Limitations – Fairfax Corner Economic limits Regulates whether or not childcare will be used Apprehensive customers Unwilling to leave children with a business that has no reputation Demographics in Fairfax largest percentage of population are married, childless couples Second largest percentage of population are married couples with children
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Global Limitations - Australia Government regulations for child to teacher ratios Only 4% of childcare labor in Australia are filled by men 62% of families handle childcare themselves Only 6.2% use childcare services Most private profit centers operate out of a single location Childcare provided by stay-at-home parents seeking additional income
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Questions?
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References BlueClaw (2010). Reservation Software. Retrieved from http://www.blueclawsolutions.com/reservationsoftware.htm on April 25, 2010. Burea of Labor Statistics. (2010). Childcare workers. Retrieved from http://www.bls.gov/oco/ocos170.htm Childcare Associations Australia. (December 2009). Childcare Standards Debate. Retrieved from http://www.childcareaust.org.au/index.php?option=com_content&view=article&id=14:child-care-standards-debate-abc-radio-national&c atid=9:radio-interviews on April 18, 2010. Chinongoza, Munyanadzi. (2010). Cost of starting a daycare center. Retrieved from http://ezinearticles.com/?Cost-Of-Starting-A-Daycare- Center&id=724054 Department of Social Services Commonwealth of Virginia. (2008). Standards for Licensed Child Day Centers. Retrieved from http://www.dss.virginia.gov/files/division/licensing/licensed_child_care/child_day_centers/regulations_code/applicable_regulations/032- 05-243-7.pdf IBISWorld (2010). Childcare Services in Australia, Australian Industry Report. Retrieved from http://www.ibisworld.com.au/industry/default.aspx?indid=626 on April 19, 2010. National Association of childcare. (2010). The Current Economy's Impact on Childcare. Retrieved from http://www.naccrra.org/policy/economy/ on April 11, 2010. Nichols, Brooke. (January 25, 2010). Common Fears When Dropping an Infant off in Daycare. Retrieved from http://www.livestrong.com/article/76289-common-fears-dropping-infant-off/ on April 11, 2010. Peterson Companies. (2010). Atlas walk at Gateway [Property listing]. Retrieved from http://www.costar.com/costarconnect/MasterPage/Main.aspx?SiteID=22750&CheckSum=121647099&InvestmentProperty=False&prope rtyid=1480286&IsCostar=Costar PrimaSoft PC Software (2010). Check In/Out Organizer Pro. Retrieved from http://www.primasoft.com/pro_software/check_inout_software_pro.htm on April 25, 2010. Stanley Security Solutions. (2009). What are your security needs? We have a solution that fits. Retrieved from http://www.stanleysecuritysolutions.com/ on April 25, 2010. ChildCare Supply Company, http://www.childcaresupplycompany.com/
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