1. Tina Berry The Planning Shop Joanna Chrzanowska QualitativeMind Anne Hastings ASE Market Intelligence (UK)  session  Cascading Excellence Putting the quality back into qualitative Not in Excel document

2. Cascading Excellence – putting the Quality back into Qualitative Tina Berry, Joanna Chrzanowska, Anne Hastings

3. Danger lies ahead on the qualitative road

4. Pressure on researchers is undermining research quality and creativity Faster Process Driven Cheaper Online Internationalisation Mechanical approach Groundhog day

5. Research is automatised, packaged Craft and skill is being stripped out

6. Time to rescue research excellence Excellent practitioners are amongst us and we can learn from them

7. AQR is committed to Excellence NLP models & systematises excellence

8. NLP and modelling NLP ‘The study of the structure of human experience’ NLP modelling structures and strategies that underpin experience implicit and explicit modeling

9. The AQR Excellence Project Strategic Management Leadership Implementation The ExemplarsThe NLP Modelling The Skills

10. Skills of implementation Focus / Strategy Focus / Content Open / discursive Framing process Let’s play the game Let’s hear it from everyone Q1 Creative Space Q4 Structured Creative Elicitation Q3 Structured Group Creativity Q2 Democracy in Practice Freedom to express Collaborating to do the job

11. An exemplar in action

12. Starting to cascade the knowledge Feb 2008, ‘Mirror on the Moderator’ training day Values Resource states Demonstrations Quadrants 1 and 3 Practising creative elicitation techniques

13. Reactions to the first training Opportunity - more self aware Structured framework Reassuring Identify own strengths Stretch into other quadrants New tools and techniques Confidence builder Become more creative and flexible Educate clients

14. Learning transforms who we are and what we do It puts the onus on us to claim permission to be more experimental. Not to ask for it, not to beg for it, but actually to demand it.

15. We don’t have to choose the wrong path; we have options

16. The answer is to learn from each other Qual research needs a cultural change: exchange experience find novel challenges experience different ways of working find inspiring models from other industries / professions model each other’s work

17. Learning transforms who we are and what we do Knowledge is power Getting moderation skills ‘in the muscle’ gives us muscle

18. Continuing Professional Development NLP training for research moderation has a vital role NLP is hands on – learn by doing programmes for all stages new effective tools of professional excellence from other fields