1. NCSPRA Fall 2013 Conference “The Camera Never Blinks”

2. TV News

3. Live vs. Taped Live Interview Real time Satellite/Microwave Live talk –back via earpiece One-time use No do-over Taped Interview Recorded Re-take Editing Sound bites Repeated use

4. Types of Interviews Newspaper - Longer format Radio - Live Television - Sound bites Web - Quotes Skype - Signal strength

5. Benefits of an Interview

6. Pros and Cons of an Interview Tell your side of the story Balance the story Provide accurate information Motivate your audience Taken out of Context Misquoted Missed the point

7. Frame the Message Message= Problem + Solution Bonus points-Empower

8. News Qualifiers Three C’s Cost Conflict Controversy

9. Paint a picture with Story Support Examples Comparisons Analogy 3 rd Party Endorsement Short Story

10. Interview Prep Develop Talking Points Practice Message Stay on Message Make it Conversational Do not become overly Friendly Look at reporter not the Camera Careful of live microphone

11. Multiple Interviews Address all Cameras Acknowledge all Reporters One stop shopping Set start and end time Escape Route

12. Stand by…Roll Videotape…Action…

13. Questions and Comments