1. InstitutionalInvestors Conference report Date:2012.9.20

2. Outline Company Introduction………..…. 3 Major product Introduction………. Major product Introduction………. 6 MMarketing strategy …………….. 13…………….. 1 Financial report…………………Financial report…………………18 Market Analysis & New Product introduction ………………………2Market Analysis & New Product introduction ………………………22

3. 1.Company Introduction Basic information History of Cypress Technology 3

4. Basic information Founded Date:Jan 21,1991 Chairman Chuan-ping Yang General manager Norton Tsai Authorized Capital NT 380,884,920 Employees Hired 232 (Until Jun,2012) Certification ISO 9001 / ISO 14001 Company character: Own Design, produce Business Model: own-brand 、 OE M 、 OD M Major Products: Professional smart AV Products, Professional smart Monitors, mainboards for SDI monitors 4

5. Jan,1991 Company founded date, Authorized Capital:NT1,000,000 Apr,1991 Handle cash injection in Capital ， Authorized Capital:NT5,000,000 Feb,2005 ISO 9001 Certified. Mar,2006 ISO 14001 Certified. May,2007 Listed on Emerging Market. (Stock no ： 3541) Dec,2009 Listed on OTC Market. Feb,2011 Invest CYP(UK)&Lektropacks(for promoting European market.) Dec,2011 Establish Payroll Committee(for corporate governance purpose) History Of Cypress Technology 5

6. 2.Major product introduction Major product introduction 6

7. Consumer market orientation A.I Products Products Equipment Products PS: from 2011,main boards for SDI monitors are the major products. TV main board Evolution 7

8. The video system converter connected between a VCR/Satellite Receiver/Camcorder and your color TV that enable you to view another video system on the local TV system. Professional AV products(1): Video System Converter 8

9. 9 Professional AV products(2): Video Effect Mixer This High Definition HD/SD digital A/V Mixer allows you to make adjustments to the position of your video

10. 10 Professional AV products(3):pattern Generator This item can offer you hundreds of sophisticated TV testing patterns in multi-system, is ideal for use in factory production, R&D, TV station, CATV head-end system etc.

11. The Multichannel AV amplifier is made with high efficiency design, these allows users to enjoy high quality true sound with no delay true colors, used for Movie Theater,large conference room,etc. 11 Professional AV products(4):Audio Video Receiver

12. Professional AV products(5):HDMI series Splitter: It allows one HDMI source to connect up to many HDMI displays simultaneously. Switcher: This is a high performance four-input & one-output High-Definition Multimedia Interface Equalizer:a high performance cable equalizer allows HDMI/DVI cable to run up a long distance Matrix: Upgraded items with multichannel digital audio from up to many high definition sources to up to eight HDMI outputs and allowing any source to be independently displayed on any monitor 12

13. 3.Marketing strategy 13 Latest attending exhibitions Website updated Investment company-CYP(UK) marketing in Europe with own-brand “CYP///”

14. Attending Exhibitions summary 14 International CES SHOW(U.S.A) Computex Taipei(R.O.C) HDCP plugging test committee(U.S.A) Hongkong Electronics Fair(Autumn edition) CCBN in Beijing, China Shanghai Digital signage show ISE- Amsterdam,Holland (CYP(UK) attends only )

15. 15

16. 16 Website:www.cypress.com.tw

17. Investing company-CYP(UK) Showroom 17

18. 4.Financial results Profit & Loss analysis Major products sales analysis Major sales Region analysis 18

19. In Thousands of New Taiwan Dollars, Except Earnings Per Share Profit & loss analysis(2009~20122Q) 19 Items2009201020112012-2Q Revenue 724,955 823,028876,636441,467 Margin 218,198 290,835307,843147,033 Operating income 76,458 138,349130,94247,303 Net income 64,734 116,295118,45539,759 EPS 2.20 3.513.271.04

20. Major product sales analysis NT thousand dollars 20 Items2009201020112012-2Q Professional smart AV Products 477,018703,798793,684404,006 LCD TV mainboard180,38469,7349,1496,139 Professional smart Monitors 022,83531,0317,451 others43,43726,66142,77223,871

21. 21 Sales Region analysis 單位 : 新台幣仟元 NT thousand dollars REGION 2009201020112012-2Q amount% % % % Domestic sales 261,85136.12%146,14817.76%123,480 14.08%58,81613.32% Asia37,9885.24%54,5426.63%55,511 6.33%35,2157.98% Europe209,82528.94%231,16628.09%209,784 23.93%133,21630.17% America202,02127.87%378,78346.02%469,925 53.61%207,59547.02% Others13,2701.83%12,3891.51%17,936 2.05%6,6251.50%

22. 5.New products introduction New product introduction Applications Description 22

23. 23 AVR series

24. 24 F OR HOME THEATER,MOVIE THEATER,CONFERENCE ROOM

25. 25 HD Base T Solutions-Matrix 、 Repeater(with CAT5 cable)

26. 26 Displayport Solutions-splitters,converters

27. 27 this device allows you to split an image two or three times to connected displays

28. 28 Wireless solutions

29. 29

30. 30 Professional smart monitors-TV WALL

31. 31 APPLICATION 1-Conference room

32. 32 Application2:Home theater

33. 33 IR Applications-Smart residence

34. Thank you Q&A 34

35. CYP Ideas for Video 35