1. VANCOUVER AQUARIUM IOTO International Inc. April 2008 © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. IOTO International Inc. 269 West Keith Road North Vancouver, BC V7M 1L7 Canada Will Spat CEO wspat@ioto.ca Jimmy Au Business Development jimau@ioto.ca GET ON BOARD WITH IOTO !

2. The Problems © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Parking is always operating at capacity while the facility is not. Parking is becoming a bottle-neck, any ideas? How do we reach out and engage British Columbians and educate them about the marine world? How many people know about our Stanley Park Express Bus Service? What about visitors coming outside of downtown? It is difficult and inconvenient for parents to bring their infants to come visit us by transit. There is just too much to handle – transfers, safety, cleanliness. How do we set an example outside the community and really engage further in sustainable business practices and a support the environment? As an Engaging Science Partner, how can we further integrate our relationships with Science World and H.R. Macmillan? Can we offer this experience to everyone and not just teachers? Traditional marketing messages are being filtered out by audiences. How do we reach out to them effectively? Many attractions are at the very centre of downtown we are more remote than they are. Can we tap into their stream of visitors and return the favor?

3. The Solutions © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Encourage collective forms of transportation than the private automobile to reduce parking demand and congestion. Offer a shuttle that offer benefits such as comfort, convenience like the private automobile. The desire for simplicity and convenience is human nature. The first step to education is to provide easy access to the facility. And to build awareness and interest on the topic. Be in control of where you want the shuttle to go. Pick up customers from where ever they are, inside and outside downtown! With a shuttle for a specific and known purpose, the number of transfers, the quality of service and expectations can be perfectly accounted for. The idea of collective forms of transportation is much more environmentally friend than the single-occupant vehicle. The Hydrogen Shuttle is many times more friendly than the idea itself. Integrate coupons and other incentives or free trips between the Aquarium, Science World and H.R Macmillan using the Hydrogen Shuttle. Stimulate interest in science during the journey for everyone, not just at the destination. A liveried hydrogen shuttle provides impact and impression based advertising. It is many times more environmental than print advertising even when no one is on it! Establish a network backed by a hydrogen shuttle and some kiosks. Let visitors from one attraction know where to move and how to move with ease.

4. The Solution Information Platform - Displays a decision matrix showing, time, money, and CO 2 for each trip. Standardized for easy comparison across different modes of transportation services available near the location at which the kiosk is placed. Destinations, attraction categories (food, lodging), & transportation modes are ranked according to popularity for wayfinding ease. Transaction Platform - Offers a “one-stop shop” for transportation services. Implements a payment platform where users can quickly purchase their trip directly – avoiding uncertainties and inefficiencies associated paying at service booths and aboard vehicles. Web-based Application - Allowing easy deployment on the Vancouver Aquarium website and on various connected devices such as kiosks, cell phones, iPods, Macs & PCs. Data-mining - Can be used to discover niche markets, hobby tribes, and other customer segments by studying where passengers are coming from and going to. It can help refine, optimize, and locate new or existing collection points and routes. © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

5. The Hydrogen Shuttle Impression-based advertising - A liveried shuttle produces as many impressions as a print campaign with a far smaller carbon footprint (200-300% less). Shuttle retention rates are higher too! Impact-based advertising - Success is quantifiable and can be measured by how many users have used the service. Environment-friendly. Collective forms of transportation are many times more efficient than the private automobile in terms of energy consumed, emissions generated, time, and land use. Pooled investment in collective transportation - Enables innovative technologies that would otherwise not be pursued singly because of their higher cost. (fuel cells, hybrids, alternative fuels, electrics, IT). © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Billboards Vehicles Retention rates as high as 97%, compared with 19% for stationary billboards. X number of papers distributed Y number of impressions 300% Reduction in Carbon Footprint! Z Kilometers traveled Y number of impressions

6. How it Works © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. The one-stop transportation shop! ™ By setting up transportation kiosks in key locations, a wayfinding network is developed for everyone. Information on how to go and where to go from one destination to the next is now a fun adventure rather than a headache!

7. Costs © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Benefits Environmental – Providing adequate transportation information for passengers creates a modal shift towards more environmentally responsible forms of transportation – “21% to 28% of trips are not taken by more efficient transport means because of a lack of adequate information”. Maximize Resource Use – Leverage an automated “transportation service desk” to liberate staff from providing routine information and conducting routine transactions. Maximize Parking Efficiency – Decrease congestion and parking demand by providing convenient, easy access to more space-efficient modes of travel. Increase Customer Traffic – Reach out to customers by determining where they are coming from and where they are going to, then making it more convenient and easy for them to get there and to get away. Use coupons to encourage custom and to cross-sell with allied organisations. A function of number & type of deployments, number of transportation services to integrate, and the level of programming and data-mining desired. GET ON BOARD WITH IOTO !

8. © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. More Benefits… Decrease Waiting Times – Perceived wait times are 20% shorter when arrival times are known. Shorter waits and more pleasant waiting conditions can lead to increased sales, as passengers can calmly go shopping. Information concerning delays and expected arrival times shows respect for customers. Maximize Benefits – People have diverse mobility needs and preferences. Improved options allows individuals to choose their favorite service for each trip. Having clear options available allows passengers to select the option that minimizes their costs - including travel time costs - and maximizes benefits. Valuable Information - Travelers greatly value good transportation information. Travelers are willing to pay for convenient and accurate travel-time predictions, such as when traffic is delayed and when alternative routes would be faster. The value of this information is higher for commuting, special event trips, and when there is heavy congestion. GET ON BOARD WITH IOTO !

9. Who we are: A local green technology firm dedicated to providing urban transportation options competitive to the automobile. IOTO International Inc. Our locally-developed technology was declared an Americas finalist in the 2007 NAVTEQ Global Location Based Services (LBS) Challenge in Orlando, USA. What we do: Our focus is to improve human connectivity between destinations while respecting the environment. We offer a multi-platform, mode-independent standardization of different forms of urban transportation into a time, money & CO 2 decision matrix for easy trip comparison, resource optimization, and passenger wayfinding. Data generated from passenger selections defines focus areas, social networks, and hobby tribes. Our Focus Reduce Traffic Congestion Reduce Parking Demand Create Hobby Tribes Minimize Carbon Footprint Generate Impressions Increase Location Traffic © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

10. Next… Week 1: Meeting for Preliminary Discussions Deployment types: internet and kiosk Web implementation: level of complexity and integration Hydrogen bus frequency, destinations, target demographics, vehicle type and livery Areas of interest: environment, parking and congestion, customer traffic * Of importance to marketing, environnmental, and HR personnel. Week 2: Agreement in light of preliminary discussions Settles Terms & Conditions, rates, roles and responsibilites Works from documents arising from preliminary discussions Revisions Preparation of kiosk sites commences. Devices ordered. *Of importance to marketing, environmental, accounting, hr, and operations. Week 1 Week 7 Week 5: Completion of Beta version A working and functioning beta version. Staff training begins. Week 6: Testing & Revisions to Beta version Staff testing on location. Revisions and changes necessary for the solution prior to launch. Week 7: Solution goes live Users have easy access to one-stop transportation information and trip purchasing for reaching and departing Capilano Suspension Bridge.