1. Black Friday - Cyber Monday 2011 November 4, 2011 The Online Retail Landscape Ultimate DDE

2. Source: Experian Hitwise USA Created 10/17/11 Vantage score = credit worthiness – Meaning: payment plans are important to lower grades who are shopping early for what’s on sale early… Online Retail Audience

3. 2010 Retail 500 Recap Source: Experian Hitwise USA Created 10/17/11

4. Something Interesting About the Black Friday Audience Source: Experian Hitwise USA Created 10/17/11 Upstream Sources of Traffic Search & cross-shopping dominate retail referrals

5. Source: Experian Hitwise USA Created 10/17/11 Something Interesting About the Black Friday Audience

6. Target Dates for Ultimate Exposure Our NP.com sites have the highest traffic midweek & can powerfully brand an advertiser to capture more shoppers!

7. Advertising & Email Campaign Timing Transactions From Emails Are Not Just About Volume Holiday shopping patterns, gift giving and shipping deadlines impact transaction levels.

8. What rate to sell your SBB *Total Impressions shown are not Guaranteed – Use Avails request Sold as a flat rate Rate is the Floor Please Place “DDE” in your IO notes Exclusive - 1 Advertiser per day Black Friday & Cyber Monday Sliding Billboard with Pencil Leave Behind

9. Black Friday, Cyber Monday & The Balance of the Holiday Shopping Season The Ultimate DDE SBB (in place of NP.com Impressions), Mobile Banners, Yahoo Banners & Email Blasts (4x for the price of 3x through 12/31/11) (Don’t forget: Google Maps, Mobile Website) Sample Sliding Billboard Black Friday & Cyber Monday

10. How Do We Price SBB’s For Our Market? Great Question – Are you currently selling SBBs? Yes – You understand the value during the holiday push. No – Follow Flat Fee Sponsorship Rates – it’s worth it, it’s premium! 1.Your advertiser is exclusive on your Homepage for Targeting Unique Visitors 2.Clicks are greater than traditional banners – cool! 3.No more “I can’t find my banner ads on your site”…can’t miss these! 4.Great way to sell your niche sites. ALL SBB & EMAIL SALES WILL COUNT TOWARDS YOUR DDE DOLLARS – PLEASE TRACK AND MARK ACCORDINGLY AS A ‘DDE’ Ad Specs CPM Calculator

11. Ultimate DDE – Best Practices Sales Hint - Return to previous DDE campaigns for first right of refusal on Black Friday/Cyber Monday SBB sales & the balance of the holiday season. Start a high impact calendar your team can coordinate & follow SBB creative is two static images, Ad Ops does the rest Plan accordingly for SBB with animation through Ad FI Static SBB – 3 Days QA – Animated – 5 Days QA lead time The SBB is for one advertiser per day – you only have 1! Email - Reps, Leaders & Designers have received vast email training Email templates designs are available through FI or create your own Current Promotion - 4x blast for the same price as 3x through 12/31/11. Follow Email Best Practices

12. Black Friday – Cyber Monday 2011 The Online Retail Landscape Ultimate DDE THANK YOU Have a ? SALES : Jeanne Rogers - Director, Interactive Sales jrogers@freedom.com jrogers@freedom.com 949.735.1816 AD OPERATIONS: Sue Hamerski - Director, Ad Ops [East]-Technology/Optimization shamerski@freedom.comshamerski@freedom.com 949.399.5160 Sandy Quiroz - Manager, Ad Ops [West]-Reporting/Analytics squiroz@freedom.com 949.399.5178 squiroz@freedom.com CREATIVE SERVICES: Catherine Long – Director, Design and Advertising Solutions clong@freedom.com 949.399.5164 clong@freedom.com