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LOYAL LISTENERS SIGN UP ONLINE FOR AN EXCLUSIVE HOLIDAY/NEW YEAR OFFER FROM Salon 7! Objective: Promote Salon 7 on B103 & The Shark throughout the Holiday.

Published byLoren Chapman Modified over 9 years ago

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Presentation on theme: "LOYAL LISTENERS SIGN UP ONLINE FOR AN EXCLUSIVE HOLIDAY/NEW YEAR OFFER FROM Salon 7! Objective: Promote Salon 7 on B103 & The Shark throughout the Holiday."— Presentation transcript:

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2 LOYAL LISTENERS SIGN UP ONLINE FOR AN EXCLUSIVE HOLIDAY/NEW YEAR OFFER FROM Salon 7! Objective: Promote Salon 7 on B103 & The Shark throughout the Holiday Season that will deliver Measureable Results for Salon 7’s Deer Park location…A New Year…A New You…Brought to you by Salon 7….

3 The Concept: On-Air announcements will promote “SALON 7’S NEW YEAR, NEW YOU BEAUTY MAKEOVER” The campaign will be featured on-air & online from 11/12– 12/16; 4 Weeks on B103& 94.3THESHARK Listeners will be encouraged on-air & online to sign up for a chance to win a Beauty Makeover at B103.com & 943TheShark.com! All listeners interested in Salon 7…and interested in winning a Holiday Beauty Makeover will be given to Salon 7 at the conclusion of the contest. All digital and on-air endorsements will direct LOYAL listeners to: SALON 7’S NEW YEAR….A NEW YOU….BEAUTY MAKEOVER! The Components: Salon 7 Campaign will be supported with a combination of Pre-recorded Commercials, Promotional Mentions and LIVE “Jock Chatter” on B103 & 94-3 The Shark for 4 weeks in December on both Radio Stations. (15 Contesting Promos per week/per station = 30 per week x 4 weeks = 120 + 200 Online) + Radio Schedule – see details on next page. Customized Contesting page will be LIVE on 2 station websites where loyal “Interested” listeners will sign up for a chance to win Prize from Salon 7. Your customized contesting page will feature content and links to the Salon 7 Website - All listeners that enter will be delivered to Salon 7 for internal marketing efforts and DATABASE build. Salon 7’s Customized Contest will receive E-Newsletter inclusion – YOUR message will be sent to our 2 station VIP Club database of over 46,600 to further enhance contest entries as well as offer special Holiday offers from Salon 7 Social Media Campaign incorporated throughout so listeners can share our Salon 7 Contest & offers on FACEBOOK & Twitter Salon 7 receives the contest entrants that opt-in – “warm leads” with phone numbers, home address & email addresses of all interested in Salon 7 – One lucky listener from each station receives a $200 Salon 7 GiftCard for a Holiday and/or New Year Beauty Makeover– details tbd.

4 B103WedsThursFriSatSun 6a-8p :30 223 11/12 thru 12/16 (4 weeks) SharkWedsThursFriSatSun 6a-8p :30 233

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