1. The Newspaper Industry Today 2010

3. Newspaper Vitality Ten Points

4. The Business of Newspapers The Business of Owning Newspapers vs.

5. “Huh? It says Newspapers are still a profitable business.”

6. The Business of Newspapers The Business of Owning Newspapers vs.

7. Putting Readership in Perspective

8. 168 million adults read a newspaper in print or online in the past 7 days. –– Scarborough Research, 2009

9. 112 million adults read a printed newspaper on Sunday –– Scarborough Research, 2009

10. 105 million adults watch the Super Bowl –– Nielsen, 2010

11. Becoming Platform Agnostic

13. Newspaper Web sites are in 22 of the top 25 markets number 1 –– comScore, 2009

14. 37% of all Internet users –– Nielsen, 2010 visited a newspaper Web site in the past month.

15. 75 million unique visitors –– Nielsen, 2010 to a newspaper Web site last month

17. Increasing Local Focus

20. Newspapers provide 61% of original fresh reporting –– Pew Research Center, 2009

22. 57% of Consumers use newspaper Web sites for local online information –– comScore, 2009

23. Streamlining Operations

28. Targeting to a New Level

36. Circulation Sense

38. Engaging Consumers

39. 52% of adults went to a store as a result of a newspaper ad –– MORI, 2009

40. 82% of Adults took action with a newspaper insert in the past 30 days –– MORI, 2009

41. 36% of non-readers “used” a newspaper in the past week –– MORI, 2009

42. Advertising Option Optimization

51. either researched online or purchased a product after seeing a newspaper ad 56% of respondents –– Google Study, 2008

52. RAM Study on Effectiveness Macy’s “I Believe” Holiday Campaign

53. Audience Problem?

54. –– Nielsen, 2009 to a newspaper Web site last month 75 million unique visitors

55. –– Scarborough Research, 2009 on an average weekday 100 million adults read a newspaper 68 million watch the World Series 61 million watch any reality TV series 47 million visit amazon.com

56. More People Read a Newspaper Than Own a Pet