1. Press Advertising - Radio Times Christmas Issue Reason for advertising: Good brand awareness during a key booking period when the new Guide is historically launched. Response to date: 582 direct brochure requests via “RT Brochures” (not including direct requests via www.englishriviera.co.uk). www.englishriviera.co.uk 1

2. Online - Information Link 2 Reason for Advertising: Low Cost Per Response (CPR), high volume of requests generated and good conversion from enquiries to bookings. Response to date: 5000 brochure requests.

3. Direct Mail- CIC Holiday Brochure Panel 3 Reason for advertising: Good CPR, Strong database of UK Holiday consumers with high enquiries to bookings conversion. Response to date: 3,254 brochure requests (estimated response only 2,500 so a very strong campaign)