1. By: Mychal Harris and Kelley Morse

2.  Top 8 media outlets are web based.  People are getting most of their information from online media.  Marketers and advertisers change strategy towards products.

3.  Catch their attention  Have clear messages in advertisements  Make consumer feel they need your product  Have information about your product easily accessible

4.  Mobile devices  People are consuming media very quickly and easily.  Companies need to quickly and easily accessible  82% of Holiday shoppers said digital will impact their choice of retailer, 79% said digital will impact their choice of brand and 77% said digital will influence the type of gift they ultimately buy. ( Ad Age.)

5.  Marketers and companies are needing to get the customers attention much quicker due to technology.  Marketers need to rethink how they reach consumers and the timeframe in which they do so.  Scanning UPC codes with smart phones  Reading product reviews with smartphones.

6. http://youtu.be/PzNbPLD-V2Y http://www.youtube.com/watch?v=PzNbPLD- V2Y&feature=player_embedded

7.  http://adage.com/article/digitalnext/marketers- winning-mobile-consumer-moment-truth/231716/ http://adage.com/article/digitalnext/marketers- winning-mobile-consumer-moment-truth/231716/  http://adage.com/china/article/viewpoint/five-ways- to-attract-consumers-with-disruptive- innovation/147656/ http://adage.com/china/article/viewpoint/five-ways- to-attract-consumers-with-disruptive- innovation/147656/  http://adage.com/article/mediaworks/today-s- consumers-attached-google-amazon/146094/ http://adage.com/article/mediaworks/today-s- consumers-attached-google-amazon/146094/