1. Leveraging Engagement Media in a Web-Centric World. The University of Minnesota Communicators Forum's 15th Annual Conference. May 4, 2006

2. From 3 broadcast networks to over 1 billion media channels. The web is media. A lot has changed. We have smaller, more finely segmented audiences, Two reasons they will engage with us: They have to or they want to. they choose their media when and where they want. They seek information, and by engaging they help us create a personalized story.

3. We have to completely rethink the way we connect with our audience.

4. We are asking for their time. Search is important, and the experience is more important. Shift from top-down communicating to audience-centric. Deliver relevant and delightfully simple experiences, that help them understand themselves better. Drive our audiences to our online experience and they will spend as much time as they want with our brand. The seek generation.

5. Click, engage.

7. Developing for the new channel.

8. An integrated web-centric approach.

12. Be the brand, literally.

13. Results from the first year. The numbers.

14. Weekend Weekday Holiday Vacation Christmas Day The numbers.

16. 17,000 users The numbers.

17. 7 > Stay 3-10 minutes16.5% of guests > Stay 30 minutes+17.5% of guests > Stay 10-30 minutes22.6% of guests

18. Created 810,000 Total Accounts, Adding 50K per month Total Monthly Sessions Over 310,000 Total User Sessions 3,017,725 16,500 Daily Users 83% Retention 7 The numbers.

19. SnowDays www.popularfront.com/snowdays Build Community. One Flake at a Time.

20. 9 The numbers.

21. 10 The numbers.

22. Total ControlTotal Freedom Public Display Private Display Unmoderated Message Board Instant Messaging Moderated Chat Instant Messaging With Controlled Responses Moderated Message Board Banned Words Blog Unmoderated Chat Identifiable “Magnetic Poetry” chat Send to a Friend Our audience is already talking, let’s get involved.

23. Guthrie Theater Death of a Salesman One last piece.

24. Thank you.