1. 2014 - 2015 Marketing Initiatives

2. Objectives: Establish media presence – build foundation Initiate share of voice/presence Increase direct response efforts to build sales leads Lay foundation for expansion into user-specific messaging/programs Define core messaging for content creation 2 2014 Program Objectives

3. 2014 Program Activities 3 Strategic Initiatives: Messaging/Content Development Tactical Execution: Public Relations Press Releases Thought Leadership Articles Case Histories and Testimonials Print Media Placements Electronic Media Placements E-Blasts Sales Promotion Materials Newsletter

4. Notable Placements: Security Products: Training Focus byline Security eNewsletter: Access Control byline Security eNewsletter: Security ROI byline SecurityInfoWatch.com: Bigger vs. Smaller Companies byline Security Sales & Integration: Building Your Business byline Security Dealer & Integration: Helping Dealers byline 4 Public Relations Results - Quarter 1 21 Overall Hits

5. 5 Notable Placements: Business Solutions: IT Integrators Guide to Security article input Security-Today.com: Bring More Value to Business with Access Control byline Business Solutions: Partner Program article input SDM: State of the Market: Access Control article input GSN: DIACAP byline Security Magazine: ORNL Credit Union article input Source Security: Training topic byline 24 Overall Hits Public Relations Results - Quarter 2

6. 6 Notable Placements: SDM: DIACAP byline SSN Gulf: Event coverage 14 Overall Hits Public Relations Results - Quarter 3

7. 7 Notable Placements to Date: Press Releases Product placements 8 Overall Hits Public Relations Results - Quarter 4

8. 2014 Media Plan 8 Print media: Security Middle East Cygnus A&E Supplement eMedia: SecurityMiddleEast.com SourceSecurity.com SecurityInfoWatch.com SecurityMagazine.com SSNGulf.com

9. 2014 Projected Impressions 9 Total Impressions: 2,982,983 Impressions: Print Media: 97,000 eMedia/banners1,775,983 eBlasts 240,000 Public Relations 850,000 (approximated)

10. Objectives: Continue to build media presence using earned, paid and owned media Refine core messaging for content creation Increase share of voice/presence in domestic and foreign markets Increase direct response/transactional efforts to build sales leads Lay foundation for social media component Fully develop owned media properties Website content Lead database management Eblast content/frequency 10 2015 Program Objectives

11. 2015 Program Activities 11 Strategic Initiatives: Evolve Branding Messaging/Content Development Tactical Execution: Public Relations Press Releases Thought Leadership Articles Case Histories and Testimonials Print Media Placements Electronic Media Placements E-Blasts Sales Promotion Materials Newsletters

12. 2015 Media Plan 12 Print media: Security Systems News SSN Gulf eMedia: SecurityMiddleEast.com SecurityManagement.com SecurityInfoWatch.com SecurityMagazine.com SSNGulf.com

13. 2015 Targeted Impressions 13 Total Impressions: 4,619,418 Impressions: Print Media: 38,100 eMedia/banners2,781,318 eBlasts 600,000 Public Relations1,200,000

14. How? Case study development Installer and/or user contacts Input from the field: Successful sales strategies / strengths Sales pain points Technical challenges and solutions 14 We Need Your Help!