1. Teaching Recommended Beef Production Practices through the Master Cattle Producer Program by Kenneth Sharpe Kenneth Sharpe Livingston, Louisiana

2. Master Cattle Producer Program Planning Master Cattle Producer Program Planning

7. Objectives of Master Cattle Producer

8. Objectives Beef producers to acquire a knowledge of sustainable livestock production practices, environmental stewardship, farm management and marketing Beef producers to acquire a knowledge of sustainable livestock production practices, environmental stewardship, farm management and marketing

9. Objectives Understand how these practices are interrelated and dependent upon each other Understand how these practices are interrelated and dependent upon each other

10. Objectives Beef producers to acquire a knowledge of sustainable livestock production practices, environmental stewardship, farm management and marketing Beef producers to acquire a knowledge of sustainable livestock production practices, environmental stewardship, farm management and marketing Understand how these practices are interrelated and dependent upon each other Understand how these practices are interrelated and dependent upon each other Implement these practices on his/her farm Implement these practices on his/her farm

11. Curriculum Developed by Committees Researchers Researchers Extension Specialist Extension Specialist County Agents County Agents NRCS NRCS Louisiana Cattlemens Association Louisiana Cattlemens Association

12. Curriculum Forages and Pasture Management (2) Forages and Pasture Management (2)

13. Curriculum Nutrition Nutrition

14. Curriculum Forages and Pasture Management (2) Forages and Pasture Management (2) Nutrition Nutrition Animal Health/Biosecurity Animal Health/Biosecurity

15. Curriculum Forages and Pasture Management (2) Forages and Pasture Management (2) Nutrition Nutrition Animal Health/Biosecurity Animal Health/Biosecurity Reproduction Reproduction

16. Curriculum Forages and Pasture Management (2) Forages and Pasture Management (2) Nutrition Nutrition Animal Health/Biosecurity Animal Health/Biosecurity Reproduction Reproduction Animal Handling Animal Handling

17. Curriculum Forages and Pasture Management (2) Forages and Pasture Management (2) Nutrition Nutrition Animal Health/Biosecurity Animal Health/Biosecurity Reproduction Reproduction Animal Handling Animal Handling Breeding & Selection Breeding & Selection

18. Curriculum Forages and Pasture Management (2) Forages and Pasture Management (2) Nutrition Nutrition Animal Health/Biosecurity Animal Health/Biosecurity Reproduction Reproduction Animal Handling Animal Handling Breeding & Selection Breeding & Selection End Product End Product

19. Curriculum Forages and Pasture Management (2) Forages and Pasture Management (2) Nutrition Nutrition Animal Health/Biosecurity Animal Health/Biosecurity Reproduction Reproduction Animal Handling Animal Handling Breeding & Selection Breeding & Selection End Product End Product Financial Management and Marketing (2) Financial Management and Marketing (2)

20. Requirements Attend 10- 3 hour beef production sessions Attend 10- 3 hour beef production sessions

21. Requirements Become certified in Beef Quality Assurance Become certified in Beef Quality Assurance

22. Requirements Attend 10- 3 hour beef production sessions Attend 10- 3 hour beef production sessions Become certified in Beef Quality Assurance Become certified in Beef Quality Assurance Attend 2 – 4 hour environmental stewardship sessions Attend 2 – 4 hour environmental stewardship sessions

23. Curriculum Reviewed All Extension agents with beef responsibilities All Extension agents with beef responsibilities Each agent reviewed 5 sessions Each agent reviewed 5 sessions Area teams Area teams

24. Speakers Bureau Developed & Curriculum CD Produced

25. What producers would get

26. Binder with all speaker notes Binder with all speaker notes

27. What producers would get Beef Cattle Production Handbook Beef Cattle Production Handbook

28. What producers would get Meal Meal

29. What producer would get Graduation certificate, banquet, recognition, farm plate Graduation certificate, banquet, recognition, farm plate

30. $$$$$$$-??????

31. $$$$$$$-?????? $100 Registration $100 Registration

32. $$$$$$$-?????? BinderBinder PrintingPrinting MealMeal TravelTravel

33. $$$$$$$-?????? $100 to register $100 to register $50 BQA to Cattlemens Association $50 BQA to Cattlemens Association

36. Program Implementation Program offered –2004 Program offered –2004

37. Program Implementation Program offered –2004 Program offered –2004 Delivery in multi-parish areas coordinated by Extension agents and at LCA conventions in 2005 and 2006 Delivery in multi-parish areas coordinated by Extension agents and at LCA conventions in 2005 and 2006

38. Program Implementation Program offered –2004 Program offered –2004 Delivery in multi-parish areas coordinated by AgCenter personnel LCA conventions in 2005 and 2006 Delivery in multi-parish areas coordinated by AgCenter personnel LCA conventions in 2005 and 2006 Program consistency maintained statewide for two years Program consistency maintained statewide for two years

39. Program Implementation Program offered –2004 Program offered –2004 Delivery in multi-parish areas coordinated by AgCenter personnel LCA conventions in 2005 and 2006 Delivery in multi-parish areas coordinated by AgCenter personnel LCA conventions in 2005 and 2006 Program consistency maintained statewide for two years Program consistency maintained statewide for two years Meetings Meetings Once a weekOnce a week Twice a weekTwice a week Once a monthOnce a month

40. Makeups Attend other sessions Attend other sessions

41. Makeup's Sessions at Cattlemens Convention Sessions at Cattlemens Convention

42. Makeup's Attend other sessions Attend other sessions Sessions at Cattlemens Convention Sessions at Cattlemens Convention Video tapes Video tapes

43. Master Cattle Producer Classes Locally 5 parishes Locally 5 parishes

44. Master Cattle Producer Classes Locally 5 parishes Locally 5 parishes 2 classes 2 classes Fall 2004Fall 2004 Fall 2005Fall 2005

45. Master Cattle Producer Classes Locally 5 parishes Locally 5 parishes 2 classes 2 classes Fall 2004Fall 2004 Fall 2005Fall 2005 66 enrolled 66 enrolled

46. Master Cattle Producer Classes Locally 5 parishes Locally 5 parishes 2 classes 2 classes Fall 2004Fall 2004 Fall 2005Fall 2005 66 enrolled 66 enrolled 60 graduated 60 graduated

47. Master Cattle Producer Classes Statewide 17 sessions completed Statewide 17 sessions completed

48. Master Cattle Producer Classes 17 sessions completed 17 sessions completed 557 producers enrolled 557 producers enrolled

49. Master Cattle Producer Classes 17 sessions completed 17 sessions completed 557 producers enrolled 557 producers enrolled 354 graduated 354 graduated

50. Evaluation Producer responses very positive Producer responses very positive

51. Evaluation Found new audiences Found new audiences

52. Evaluation Producer responses very positive Producer responses very positive Found new audiences Found new audiences Producer post test evaluations Producer post test evaluations

53. Evaluation Producer responses very positive Producer responses very positive Found new audiences Found new audiences Producer post test evaluations Producer post test evaluations End of class evaluations – plans for adoption and usefulness End of class evaluations – plans for adoption and usefulness

54. Evaluation Producer responses very positive Producer responses very positive Found new audiences Found new audiences Producer post test evaluations Producer post test evaluations End of class evaluations – plans for adoption and usefulness End of class evaluations – plans for adoption and usefulness Track members for long term adoption and economic impact Track members for long term adoption and economic impact

55. Evaluation Producer responses very positive Producer responses very positive Found new audiences Found new audiences Producer post test Producer post test End of class evaluations – plans for adoption and usefulness End of class evaluations – plans for adoption and usefulness Track members for long term adoption and economic impact Track members for long term adoption and economic impact Curriculum re-evaluation Curriculum re-evaluation

56. Questions?

57. Louisiana Master Cattle Producer by Kenneth Sharpe Livingston, Louisiana ksharpe@agcenter.lsu.edu

58. Curriculum Summaries

59. Animal Handling Understanding beef cattle behavior Understanding beef cattle behavior Minimizing stress to cattle and people Minimizing stress to cattle and people Proper design/construction of facilities Proper design/construction of facilities Handling factors affecting beef quality Handling factors affecting beef quality

60. Animal Health/Biosecurity Recognizing beef cattle diseases Recognizing beef cattle diseases Disease treatment and prevention Disease treatment and prevention Herd health program recommendations Herd health program recommendations Internal and external parasite controls Internal and external parasite controls Toxic weed identification and control Toxic weed identification and control Developing a farm biosecurity plan Developing a farm biosecurity plan

61. Breeding and Selection Beef breeds Beef breeds Mating systems and their purposes Mating systems and their purposes EPDs and how to use them EPDs and how to use them How to match bulls to your cows How to match bulls to your cows Selecting heifers Selecting heifers

62. Reproduction Female reproductive system Female reproductive system Male reproductive system Male reproductive system Controlled breeding systems Controlled breeding systems The importance of a high fertility level The importance of a high fertility level Factors that affect net calf crop Factors that affect net calf crop

63. End Products Quality and Yield Grades Quality and Yield Grades Pricing Grid Pricing Grid Examples of Branded Beef Programs Examples of Branded Beef Programs Introduction to HACCP Introduction to HACCP New Value-Added Cuts New Value-Added Cuts Chose your marketing strategy Chose your marketing strategy

64. Financial Management/Marketing Record keeping Record keeping Management decisions that improve profitability Management decisions that improve profitability Calculating real production costs Calculating real production costs Market conditions affecting price change Market conditions affecting price change Comparison of various marketing methods Comparison of various marketing methods

65. Forages / Pasture Management Soil testing and fertility Soil testing and fertility Forage species characteristics Forage species characteristics Grazing management/conservation Grazing management/conservation Making quality hay/hay analysis Making quality hay/hay analysis Forage mixtures/extending grazing season Forage mixtures/extending grazing season

66. Nutrition Nutrient requirements of beef cattle Nutrient requirements of beef cattle Factors affecting nutrient requirements Factors affecting nutrient requirements Nutrient content of forages and feeds Nutrient content of forages and feeds Winter/hay supplementation Winter/hay supplementation Supplemental feeding of grazing cattle Supplemental feeding of grazing cattle Mineral supplementation Mineral supplementation