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Published byCuthbert Briggs Modified over 9 years ago
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Fun Damental Tech Talk History Highlights Typo File Star Struck $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200
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Robin William’s acronym for the 4 Basic Principles of Design CONTRAST REPETITION ALIGNMENT PROXIMITY
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What is C.R.A.P.?
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Colors opposite each other on the color wheel
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What are COMPLEMENTARY colors?
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The tactile grain of surfaces and substances
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What is TEXTURE?
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Both sides of design are mirror images of each other
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What is SYMMETRY?
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Elements organized in order of importance
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What is HIERARCHY?
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The initials that indicate the subtractive color mode used in printing
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What is CYMK?
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The abbreviation that expresses resolution
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What is PPI?
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72 PPI
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How many pixels per inch are displayed on A computer monitor?
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A vector-based drawing software program
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What is Adobe Illustrator?
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Quark Express and Adobe InDesign
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What are two page layout software applications?
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Location of famous caves where first painted communications by early man were found
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What was Lascaux, France?
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Ubiquitous sans serif typeface that celebrated its 50th birthday in 2007
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What is HELVETICA?
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Best known for his corporate logo designs including these.
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Who was Paul Rand?
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Piet Mondrian was a part of this Dutch art movement that used primary colors and simplified geometric forms
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What is De Stijl?
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Early writing system of wedge shape marks in clay from Mesopotamia, circa 3200BC
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What is CUNEIFORM?
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Those words or short phrases at the end or beginning of paragraphs that are left to sit alone at the top or bottom of a column — separated from the rest of the paragraph.
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What are WIDOWS AND ORPHANS?
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A paragraph of type that is evenly aligned on both sides, all sentences are exactly the same length.
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What is JUSTIFIED?
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A network of lines that forms structure for arranging type and images, and organizing information on a page.
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What is a GRID?
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Another word for linespacing, (The space between lines of type.)
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What is LEADING?
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Adjustment of space between a pair of letters
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What is KERNING?
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Designer of the iconic “I Love NY” logo
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Who is Milton Glaser ?
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“The Father of Movable Type”
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Who is Johannes GUTENBERG?
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Street Artist / Graphic Designer who designed the face of the OBAMA campaign
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Who is Shepard Fairey?
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Pentagram partner known for her expressive typography
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Who is Paula Scher?
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His latest book is called “Things I Have Learned so Far”
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Who is Stefan SAGMEISTER?
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