1. People The Power Hong Eng Khim John Lim Eric Wong

2. The Problem Of Delays in Real- Time Traffic Updates Increased stress Increased anger 1.IBM 2011 Global Consumer Pain Survey (http://www.ibm.com/news/sg/en/2011/09/08/x103330k10020x03.html)http://www.ibm.com/news/sg/en/2011/09/08/x103330k10020x03.html 2.Multiple responses allowed for question Has roadway traffic negatively affected your health? If yes, check all that apply. Increased insomnia Increased respiratory problems

3. 3 Solution Design

4. Ad Generated Open Source Model Leveraging on Crowdsourced and LTA Traffic Data Porting to other platforms, e.g. IOS, Win8 phone & Blackberry Business Model

5. LTAs GetDirection API

6. Demo

7. End of Presentation

8. LTAs GetDirection API

10. - Sample Divider Slide -

11. Team Lead: Hong Eng Khim Contact No.: 97206801 Email: hongek@gmail.com Data Sets / Technology Used: LTA Traffic data Credits & Contacts

12. - End -