1. Career Education Course on Education Services Industry

2. Objectives Understand the changes in the work world and develop positive attitude towards these changes; Explore different industries; Identify factors leading to career success; and Relate your academic and other learning experiences, in and outside class, with the knowledge and information of the six industries of Hong Kong. 2

3. Scope of the Industry Source: Hong Kong Monthly Digest of Statistics (February 2011). 3 In estimating the economic contribution and employment, education services industry in the private sector covers: Kindergartens Private Primary & Secondary Schools Tutorial Schools Self-Financing Post- Secondary & Other University courses (including university courses for non-local students) Other Education- Related Services Training Provided to Business Firms

4. Economic Contribution of Education Services Industry Data Source: Census and Statistics Department. 4 4.5% 9.4% Year

5. Hong Kong tertiary institutions on the QS Asian University Rankings 5 Government’s Initiatives Intensify the economic partnership between the mainland and Hong Kong, e.g. establish United International College (UIC), Chinese University Hong Kong (Shenzhen), to implement a collaboration framework agreement. Relaxing restrictions attract more non-local students to study in Hong Kong. In the 2010/11 academic year, 18,000 non-local students from more than 70 countries or regions came to Hong Kong for post-secondary studies. Establish Hong Kong as a Regional Education Hub

6. 6 Government’s Initiatives Promote Diversification of the Sector Source: 2012-13 Budget. Self-Financing Degree-Awarding Tertiary Institutions Academic Year 2011/12 6 More than 13,000 Two sites Places for Degree Programmes Development of Self-Financing Degree Programmes Launched two additional sites 4 Approximately 11,000 Academic Year 2012/13

7. 7 Government’s Initiatives Provide school places to meet the demand from families coming to Hong Kong for work or investment. 5,000 additional international school places are expected to be available in the next few years with four international schools coming on stream. Support in-situ expansion of individual international schools or allocate suitable vacant school premises to them for short-term use; continue monitoring closely the provision of school places in the international school sector. Source: 2012-13 Budget Promote Internationalisation of the Sector

8. The Roles of Education Bureau and Education Commission 8 As an advisor to the Government on issues that are of general concern to all education sectors/stages, the cross-sectoral impact of education issues, and the long-term strategic development of education in Hong Kong. As a partner with the Government in co-ordinating and monitoring the planning and development of education at all levels, and advising on the implementation of major education initiatives based on the policy reports compiled by the other executive/advisory bodies, and the progress reports compiled by the Government. As an inspirer and catalyser of public views on matters relating to education through maintaining a close liaison with the education sector and the community at large. EC should also help ensure that the views and proposals from other executive/advisory bodies are consistent with one another. A "learning organisation" which keeps abreast of the latest development in education and other sectors (including social, economic and political developments) in both local and international settings. Education Bureau Education Commission Two Key Bodies Responsible for Promoting Education Services: Formulating, developing and reviewing policies, programmes and legislation in respect of education from pre- primary to tertiary level; and Overseeing the effective implementation of educational programmes.

9. Potential Development in Education Services Industry in Hong Kong (1) Cultural diversityOpportunities Institutions of international standards 9 Three fundamental strengths that set Hong Kong apart as a centre for education in Asia are: Source: Hong Kong Asia’s World City – Facts about Cosmopolitan Education.

10. Potential Development in Education Services Industry in Hong Kong (2) 10 Source: Report on the Development of Education Services in Hong Kong (September 2011). Stepping up Promotion and Branding (e.g. coordinate with government departments in promoting Hong Kong as a regional education hub) Develop niche areas (e.g. examination and testing services and vocational education) Refining tuition fee policy Widening the net of non-local students Enriching the experience of non- local students (e.g. expediting the implementation of joint-hostel projects)

11. Key and Related Businesses 11 Primary and pre-primary education Other Education Secondary Schools Universities and colleges providing post- secondary courses Source: Hong Kong Standard Industrial Classification Version 2.0. Educational support services The above key and related businesses contribute to the optimisation of the local human resources, facilitate Hong Kong to proactively manage globalisation and promote a knowledge-based economy.

12. Key and Related Occupations and Entry Qualifications Required (1) 12 OccupationTypical Entry Qualifications Typical Soft Skills Required Advantageous Qualifications/Skills Learning and Development Officer  Diploma / University degree  Minimum 2 years’ relevant training experience  Proficiency in MS Office applications and Chinese Word Processing  Good command of written and spoken English and Chinese  Positive mindset  Excellent communication skills  Good interpersonal skills  Teamwork  Proactive  Willing to learn  Fluency in Putonghua  Experience in training administration  Experience in dealing with customers at front-line operations Program Development Officer  High Diploma or above  Minimum 2 years’ experience  Teamwork  Detailed-oriented  Strong communication skills  Good administrative skills  Experience in program development and program coordination Currently, some popular occupations in Hong Kong relating to the career of the two guest speakers who provide training to business firms include:

13. Key and Related Occupations and Entry Qualifications Required (2) OccupationTypical Entry Qualifications Typical Soft Skills Required Advantageous Qualifications/Skills Assistant Training Officer  Degree in Training, Human Resources Management or relevant discipline  Minimum 2 years’ relevant training experience  Competent in MS Office applications and Chinese word processing  Proficient in English and Cantonese  Good analytical skills  Good administrative skills  Detail-minded  Self-motivated and committed  Possess proactive mindset  Strong communication skills  Excellent interpersonal skills  Fluency in Putonghua 13

14. Key and Related Occupations and Entry Qualifications Required (3) OccupationTypical Entry Qualifications Typical Soft Skills Required Advantageous Qualifications/Skills Training Officer  Degree in Business Administration, Human Resource Management or business-related discipline  Minimum 2 years’ training experience  Strong literacy in MS Office applications and Chinese word-processing  Excellent command of both spoken and written English and Chinese  Positive mindset  Good administrative skills  Good communication skills  Strong interpersonal skills  Detail-minded  Results-oriented  Patient  Approachable  Good facilitation abilities  Strong presentation skills 14

15. Key and Related Occupations and Entry Qualifications Required (4) OccupationTypical Entry Qualifications Typical Soft Skills Required Advantageous Qualifications/Skills Trainer / Facilitator / Coach  Relevant qualifications and certification in industry  Minimum 3 years’ experience in corporate training and coaching  Ability to design, deliver training and coaching activities  Proficiency in both English and Cantonese  Advanced writing skills  Self-motivated  High confidence  Strong problem solving skills  Keen to engage in relationship building and management with clients  Ability to run bi- lingual training/ coaching programmes 15

16. Key and Related Occupations and Entry Qualifications Required (5) OccupationTypical Entry Qualifications Typical Soft Skills Required Advantageous Qualifications/Skills Assistant Learning and Development Manager  Bachelor’s Degree in Human Resources or Training  3 years’ relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience  Proficient in MS Office applications  Excellent communication skills  Strong analytical skills  Excellent reasoning skills  Good problem solving skills  Self-motivated  Strong training abilities  Corporate certification in training programmes may be required (e.g. 360 Degree Feedback Certification, Registered Assessor, Certified Assessment Centre Assessor designations) 16

17. Key and Related Occupations and Entry Qualifications Required (6) OccupationTypical Entry Qualifications Typical Soft Skills Required Advantageous Qualifications/Skills Assistant Training Manager  Degree or above in relevant discipline  Minimum 5 years’ solid training and development experience in sizeable companies  Solid experience in customer service management  Proficiency in MS Office applications and Chinese Word Processing  Proficient in both written and spoken English and Chinese  Strong analytical skills  Good communication skills  Outstanding presentation skills  Ability to work independently and under pressure  Proactive and flexible attitude  People-oriented attitude  Business planning abilities  Project management skills 17

18. Key and Related Occupations and Entry Qualifications Required (7) OccupationTypical Entry Qualifications Typical Soft Skills Required Advantageous Qualifications/Skills Training Manager  Degree or above in relevant discipline  Minimum 8 years’ experience in training course design, delivery and evaluation  Proficiency in English, Cantonese and Putonghua  Strong communication skills  Good facilitation skills  Excellent presentation skills  Strong project management ability  Teamwork  Self-motivated  Forward thinking  Ability to think “outside the box”  Ability to work under pressure  Good knowledge in talent management  Knowledge in competency models  Knowledge in career mapping  Knowledge in succession planning 18

19. Key and Related Occupations and Entry Qualifications Required (8) OccupationTypical Entry Qualifications Typical Soft Skills Required Advantageous Qualifications/Skills Senior Training and Development Manager  Degree holder  Minimum 10 years’ experience in training and development  Good command of spoken and written English and Chinese  Excellent presentation skills  Good interpersonal skills  Good communication skills  Ability to think and operate strategically  Have outstanding business sense  Self-motivated, result-oriented and detail-minded  Postgraduate qualification in learning and development 19

20. Two Career Stories 20 Ms. LEE Wai Lan Founder and Coach Wisdom Training and Consulting Services Ms. Monica CHAN Head of 7-Eleven Training Team Dairy Farm Company Ltd.