1. EXAM 3 STUDY GUIDE Class 30 Thursday 12/8/11

2. Where do I stand? 1)Go to onlinecabrillo.org 2)BUS 20 section 72192 3)Left column – Grades 4)Final Exam = 70 points tops 5)For those who haven’t turned in Profile E, I’ll finish grading them by Saturday.

3. Grading

4. Point Spreads and Letter Grades for Class Work

5. Exam 3 20 True & False = 1 point each = 20 pts total 25 Multiple choice = 2 points each = 50 pts Total test value = 70 pts

6. Test Options Testing in Person Will hold class on Thursday 12/15 for those who want to take the exam in person Test time: 7 AM – 9:50 AM Open book. No computers. Take Home Test Will distribute test via email to those who want to test at home on Thursday 12/15 before 7 AM. You must verify via email that you’ve received the test. Test must be returned via email by Thursday at 6 PM, no exceptions.

7. Classwork Covered on Final ClassSubject 19Motivation 20Human Resources Management 21Operations Management 23Overview of Marketing 26Marketing Pricing Strategies 27Positioning – Cornerstone of Marketing 28Products 29Legal Issues Note: There will be several deductive questions that won’t be directly available on the slide programs

8. Motivation Study Areas Motivation defined ERG theory Manifest Needs Theory Two-Factor Theory Theories X, Y and Z Job design strategies Expectancy theory Flexible Scheduling examples

9. Human Resources Management Study Areas Planning for HR needs HR department functions Define in sequence the HR process Supply/Demand needs forecasting Internal/External recruiting Contingent workers Understanding concilliation, mediatiion, arbitration

10. Operations Management Study Areas Elements of Operations Management Considerations in facility location & design Managing the Supply chain Inventory management Inventory management approaches & definitions Gantt vs. PERT charts Technology aides in operations TQM vs. ISO quality Sampling to verify quality

11. Overview of Marketing Study Areas Origin of the marketing concept Elements of a Marketing strategy Examples of Target markets Influences on Buying Behavior The four “Ps” Product life cycle Distribution channels Branding strategies

12. Marketing Pricing Strategy Study Areas Internal forces affecting selling price strategies External forces affecting selling price strategies Pricing Strategy examples

13. Positioning Study Areas Definition of Positioning Types of Positioning Identify examples of types of positioning Examples of name and segmentation positioning Cherchez-le-creneau: what it really means Market--Segment--Niche (differences)

14. Products Study Areas Product line & mix Competition assessment Breakeven analysis Patents vs. Trademarks Product Identification Promotional mix

15. Legal Study Areas Tort Definition Types of Torts Negligence Types of Damages Areas of Business Affected by laws & regulations