1. The Smart Home in Europe Germany Meeting November 5 - 8

2. Agenda for November 6 1.The courses involved 2.The structure of the project a) What are the “products”? b) Implementation strategy 3.General agreements

3. Belgium Česká republika Deutschland Italia Magyarország Suomi

4. School System in North Rhine Westphalia

5. Kuniberg Berufskolleg Recklinghausen Secondary school – Stage I (grade 10) University of Applied Science Entrance Qualification Vocational Degree

6. „Products:“ SMART HOME PR-plan and advertising plan DIDACTIC CONCEPTS Derivatives: Specialist magazine Website Video...

7. Knowledge, skills and competences in different areas Implementation Strategy

8. 1. Subject competence – (technical schools) 1. 1 Finland - (lighting) 1. 2 Hungary - (video and audio) 1. 3 Italy - (sanitary automation etc.) 1. 4 Czech Republic - (communication) 1. 5 Belgium - (heating etc.) 1. Subject competence – (business and economics: KBK) 2 Foreign language / cultural awareness - KBK 3 Project-based learning - 4 Motivation - 5 Politico-social learning - 6. ICT - 7 Project Management- KBK 8 European citizenship - 9 Equal opportunities - Areas by school/country Implementation Strategy

9. Level 3 in the European Qualifications Framework (EQF) (example) KnowledgeSkillsCompetence  knowledge of facts, principles, processes and general concepts, in a field of work or study  a range of cognitive and practical skills required to accomplish tasks and solve problems by selecting and applying basic methods, tools, materials and information  take responsibility for completion of tasks in work or study  adapt own behaviour to circumstances in solving problems What to teach/learn Implementation Strategy

10. Example: Advertising Schedule Implementation Strategy 1. Subject-based knowledge, skills, and competences - business and economics - The students are familiar withThe students …  the definition of promotion  the aims of advertising  different types of advertising  principles of advertising  the contents of an advertising schedule  cost(s) of advertising media/means of advertising  methods of marketing evaluation and control 1) can define and implement the following elements of an advertising schedule:  range and time of distribution  advertising message  means of advertising  advertising media  intensity of advertising 2) carry out a performance review 3) evaluate different advertising schedules with regard to their respective budget 1) compile an advertising schedule for The Smart Home in Europe by taking into account the budget given and are able to present their findings. 2) evaluate the input and the output of their advertising schedule.

11. Example: Structure “Marketing” Implementation Strategy Project definition Germany meeting Start of Project 2008-11-10 Project Day 2008-12-03 Kick-Off 2008-12-10 Mock Presentation 2009-01-24 Deadline Promo Plan 2009-02-09 Meeting Finland 2009-02-11 to 15) Meeting Hungary May 13 - 17