1. What is Travel and Tourism? *In 2004, the most popular activity for international tourists visiting Canada to engage in was shopping (85%), followed by sightseeing (75%).

2.  Canadians spend over 57.5 billion dollars in the travel and tourism industry annually  Canada also employs over 626 000 in direct travel and tourism related jobs What is Travel and Tourism?

3.  In 1950 the world saw only 25.3 million tourists  In 2014 the world saw almost 1 billion tourists! What is Travel and Tourism?

4. DefinitionExample 1. Tourist : people who visit a location for more than 24 hours, but less than one year (World Tourism Organisation) 1. A person that backpacks across Europe for 3 months and then returns home at the end of the summer. 2. Tourism: people that travel away from home and have some fun. This also includes the industry that supports the tourist 2. A family that takes a trip to Florida during the winter holiday season. This includes the accommodations, transportation, and attractions that support this trip. 3. Travel: refers to movement from one place to another 3. A person leaving their home each day to travel to work or school. What is Travel and Tourism?

5. ContinentTotal number of tourists (in millions) 1. Europe416.4 2. Asia and the Pacific152.5 3. Americas125.8 4. Africa33.2 5. Middle East4.6 What is Travel and Tourism? International Tourist Arrivals - 2004 (World Total - 763 million)

6. Travel DrawExplanationExamples 1. AdventureUsually attracts younger people that enjoy strenuous physical activity and that want something "unusual." Rock or mountain climbing, bungee jumping, 2. Specialty TravelUsually is a once in a lifetime travel.Climbing Mount Everest, visiting Mecca 3. Recreation TravelUsually involves a lot of relaxation and typically revolves around warm climates with water. A winter holiday visit to a Caribbean Island or a family trip to Florida 4. Family/SocialGoing with family members or with others to visit family members A family trip to England to visit uncles and grandparents 5. EnvironmentTravelling to enjoy the wonder and beauty of natural areas such as National or Provincial Parks A safari to visit the Ngorongoro Crater in Tanzania Canoe camping in Algonquin Provincial park 6. Business TravelInvolves travelling with business to go to a conference, convention or tie up a business deal. A Tim Horton's Franchise owner flying to Kapuskasing to open another restaurant. 7. CulturalTravelling to see and learn about the historic, cultural, musical, and architecture of a place. A school trip going to Italy and Greece during the March Break Backpacking across Thailand and visiting UNESCO World Heritage Sites. What is Travel and Tourism? Travel Motivators

7. Travel DeterrentsExplanationExample 1. FearA lot of people do not want to travel for fear of being robbed or becoming ill Some people are leary to travel to Asia and Africa because of diseases that are more prevalent than in North America. 2. ClimateSome people avoid coming to North America during our winters People may not want to go places in Asia during the rainy season (monsoon) 3. HealthPoor health may limited when people can travelWhen people are quite young and old, they are sometimes more susceptible to certain illnesses and may avoid travel 4. MoneyPeople may want to travel, but find it difficult to save enough money. When a recession occurs, travel is even more limited If you are saving money to go to college, you many not be able to budget a trip across Canada during the summer months 5. Lack of MotivationBelieve it or not, some people prefer staying close to home and are not interested in travelling People stay in their local cities and do all their leisure activities there. 6. HolidaysSome people do not have long enough holidays to really fulfill their true travel destinations. Some people do not have any holidays. If you have a two week holiday, it is hard to travel from Ontario to Australia. If you factor in cost and jet lag as well, your visit would be very expensive and short indeed. 7. Life StageIf you have young children this will likely limit your options for destinations and types of travel. You will not likely take a 3 and 5 year old to Nepal to hike the Annapurna Circuit (250km trail with a backpack) TRAVEL BARRIERS