1. History of Typography

2. What is “Typography?” printing  The art and technique of printing  The “study” and “process” of typefaces  “Study”  Legibility or readability of typefaces and their layout  Attractiveness of typefaces and their layout  Functionality and effectiveness of typefaces and their layout  How a typeface/layout combo “enhances” or “honors” content  “Process”  Artistic composition of individual type  Setting and arrangement of type  Basic elements of “desktop publishing”  Typeface  A full set of type made to a particular design (size and style)  A font printing  The art and technique of printing  The “study” and “process” of typefaces  “Study”  Legibility or readability of typefaces and their layout  Attractiveness of typefaces and their layout  Functionality and effectiveness of typefaces and their layout  How a typeface/layout combo “enhances” or “honors” content  “Process”  Artistic composition of individual type  Setting and arrangement of type  Basic elements of “desktop publishing”  Typeface  A full set of type made to a particular design (size and style)  A font

3. Some Typeface Examples  Quick brown foxes jump - Times New Roman  Quick brown foxes jump - Bookman Old Style  Quick brown foxes jump - Courier New  Quick brown foxes jump - Trebuchet MS  Quick brown foxes jump - Comic Sans MS   - Webdings  Quick brown foxes jump - Times New Roman  Quick brown foxes jump - Bookman Old Style  Quick brown foxes jump - Courier New  Quick brown foxes jump - Trebuchet MS  Quick brown foxes jump - Comic Sans MS   - Webdings

4. Typography and Print  Typography is defined in relation to print  History of (Western) printing  Johannes Gutenberg  Europe’s first printer (42-line Bible, 1455)  First designer of typeface  Gothic type: modeled after German script  Goal: To replicate the look of a manuscript Bible  Aldus Manutius  Designed “Italic” type (“of Italy”) in the 1490s  Modeled on handwriting of Venetian clerks  Compact form allowed for printing of smaller books  Typography is defined in relation to print  History of (Western) printing  Johannes Gutenberg  Europe’s first printer (42-line Bible, 1455)  First designer of typeface  Gothic type: modeled after German script  Goal: To replicate the look of a manuscript Bible  Aldus Manutius  Designed “Italic” type (“of Italy”) in the 1490s  Modeled on handwriting of Venetian clerks  Compact form allowed for printing of smaller books

5. Typography and Print: Creating Type Geofroy Tory 16th Century French Designer Influenced by architecture and the work of Leonardo da Vinci Designed his typeface on the proportions of the human body Geofroy Tory 16th Century French Designer Influenced by architecture and the work of Leonardo da Vinci Designed his typeface on the proportions of the human body

6. “Anatomy of a letter” - Some terms eventually associated with the potential features of type design

7. (Not Tory, but an example of a full set of typeface)

8.  From physical type to printed page  The composing sticks: words formed, placed into sticks  The galley: sticks placed together, spaced apart  The chase: galley placed inside, wedges add margins  The form: inked, then placed in the printing press

9. Typography and Print: The Power of Typography Typography takes an active role in the content  Helped inspire later modernist typographers to use strong contrasts in type sizes and design, and new angles of type Visible as well as audible poetic element Typography takes an active role in the content  Helped inspire later modernist typographers to use strong contrasts in type sizes and design, and new angles of type Visible as well as audible poetic element

10. What does this mean today?  Font has taken many shapes; its use has become about design and distinction

11. Graffiti - first seen in pre-historic cave drawings… was used primarily by political activists to make statements and street gangs to mark territory In the late 60s, it began its use for identity “ TAG ” is the term used for writing one ’ s name or nickname - it has style, yet generally lacks an aspect of quality art work

12. ‘Tagging’ began in Philadelphia, quickly spreading into New York - although NY is famed for starting it Graffiti (Urban Art) is the more artistic form of ‘tagging’ and has attracted people of all races, religions, gender and nationalities - from the broadest types of backgrounds and from all socio-economic classes - and can range in writers aged 8 to their 30s …. as it can be individualized, personalized and identifiable using FONT

13. Enhancement using COLOUR and BALANCE SHADES, VALUES and TINTS Monochromatic

14. Media Logos

15. Work Cited Chin, Robin. "History of Typography." History of Typography. Nov. 7 2006. cs. 27 Aug 2008. <http://64.233.167.104/search?q=cache:EkDKtC3dwPAJ:www.cs.ucsb