1. Introduction to Typography Type is everywhere It is a fundamental means of communication Origins as a mechanical process Now very much a critical part of the digital communications environment (WP, DTP, web and multimedia)

2. Type in EIMC Animation Web design Computer Interfaces Creative Graphics Titles and credit sequences Publicity and promotional materials Documentation

3. Times New Roman (bold) Arial (bold) Bookman Old Style (normal) Franklin Gothic Medium (normal) Garamond (bold)

4. Type anatomy and terminology Upper case Lower case Ascender Descender X Height Cap height Baseline

5. Styles Weight (heavy or light) Emphasis (bold, italics, etc.) Balance Contrast

6. Spacing Characters –Leading –Kerning –Tracking Paragraphs –Centred –Justified –Left aligned (ragged right) –Right aligned (ragged left)

7. Type effects 3D Drop caps Animated type and motion graphics –Flash –Animated gifs –Lightwave

8. Type as an issue in communication Who is the audience? What is being communicated? What effect is being achieved?

9. Legibility vs. decoration The requirement to produce legible type depends on who you are communicating to and what you are communicating. The more space that you have to work in the more flexible and creative you can be with type.

10. Font selection in Microsoft Word

11. Character settings in Adobe Illustrator

12. Letter a represented as a bit map

13. Letter a represented as a vector