1. Summer 2006 Visual Identity System and the Web

2. VISUAL IDENTITY SYSTEM Visual Identity System Guidelines for the Web  Signatures  Colors  Typography  Key Concepts  Photography  Style Guide

3. VISUAL IDENTITY SYSTEM Official Signatures  Available on the web www.texastech.edu/identityguidelines  Available at PrinTech If you can’t find your signature online contact Jenise Haynes- Wooten. Jenise.Haynes@ttu.edu or 742-2768Jenise.Haynes@ttu.edu

4. COLOR TTU Primary and Secondary Color Palates

5. VISUAL IDENTITY SYSTEM Typography  Primary font - Charter High-level headers and major introductory paragraphs Substitute font is Times New Roman  Secondary font – Helvetica Neue General content and lower-level headers Substitute font is Arial

6. VISUAL IDENTITY SYSTEM Key Concepts  Academic Excellence  Opportunity and Potential  Fostering Success  Sense of Place  Pride and Tradition

7. VISUAL IDENTITY SYSTEM  Academic Excellence Texas Tech is an institution of higher learning. We have a rich and unique tradition of teaching and learning.  Opportunity and Potential Texas Tech offers a wide variety of academic opportunities ranging from undergraduate to postgraduate, from our honors college to interdisciplinary programs, and from our law school and the Health Sciences Center to our distance learning programs.

8. VISUAL IDENTITY SYSTEM  Fostering Success Texas Tech has dynamic relationships between students and faculty. And it is in these relationships, with their dynamic teaching, learning and mentoring scenarios, that our culture of nurturance and growth is most evident.  Sense of Place Sense of place addresses more than buildings and landscape. It also addresses what happens here at Texas Tech. And "here" can include any of our campuses, facilities or locations – anywhere that Texas Tech has a presence or impact in the region, nation or world.

9. VISUAL IDENTITY SYSTEM  Pride and Tradition Texas Tech has wonderfully rich traditions that provide prospective students with insights into what makes Texas Tech University a unique and exciting place to be.

10. VISUAL IDENTITY SYSTEM Photography  Bring greater visibility to all aspects of the Texas Tech experience.  Online photo library

11. VISUAL IDENTITY SYSTEM Style Guide  Available for download under the Web Guidelines section of the online guidelines.

12. CONTACT INFORMATION Michelle Hougland – Communications & Marketing  Michelle.Hougland@ttu.edu742.4718 Jenise Haynes-Wooten – PrinTech  Jenise.Haynes@ttu.edu742.2768 Identity guidelines web site  www.texastech.edu/identityguidelines  www.texastech.edu