1. Introducing New Visual Identity Standards: Refreshed, Re-energized Visual Identity Advisory Group Vinita Sauder, Chris Carey, Volker Henning, Marty Hamilton, Marc Grundy, Carl Swafford, John Williams

2. Why Refresh, Re-energize? 1997 logo taken from public clip art Scale problems No horizontal configuration Wordmark tiered; not modular Not unifying - missing “ One University ” concept

3. Visual Identity Objectives Essence of university Timeless yet forward thinking Memorable Differentiating - distinctive Scaleable Modular / Flexible Works in all media “ One University ” Concept Missing in former logo

4. Examples of “ One University ” Concept Unit is identified in relation to parent/sponsoring organization

5. Southern Lacking “ One University ” Concept Excellent unit logos but no identification or relation to the sponsoring/parent organization

6. Higher Education Clients University of Kansas University of Louisiana Lafayette University of Notre Dame University of Oregon Corporate Clients ESPN X-Games Reebok TVA Who is LandreyMorrow?

7. What Changed? Visual Identity Advisory Group chose not to change to a completely different logo; instead, chose to enhance and upgrade the current logo because of public recognition and campus attachment to icon. Scalability: In former logo, columns became too large when larger name was desired. Type in enhanced logo is stacked and modular, thus flexible for multiple configurations. Type has customized joints – the R & N is joined; the A & D is joined, and the R & S is joined. Columns realigned, roofline altered, steps altered, left jut reduced.

8. Seal: Unchanged (For Academic, Official Use Only)

9. “One University” Visual Hierarchy: Academic

10. “One University” Visual Hierarchy: Affiliates

11. Unit Categorization Categories: Administrative and Support Departments Special Events and Special Interest Groups Instructional Departments and Schools Affiliates Retail Industries

12. Unit Categorization

13. Color Palette Southern Evergreen is the traditional school color and is the primary color The main accent color, or secondary color, is Southern Lime, chosen for its ability to portray a warm, welcoming, and friendly academic community

14. Color Palette: Bright Palette

15. Color Palette: Muted Palette

16. Typography: Serif

17. Typography: Sans Serif

18. Goal: Consistency, Recognizable

20. Stationery System

21. 12”x9” Envelopes & #10 Window Envelopes

22. 9”x6” Envelopes & 5 ½” x 8 ½” Notepads

23. Notecards

24. Labels and Fax Cover Sheet

25. Online ordering at marketing.southern.edu/identity

29. Implementation Timeline Stationery (use inventory by September 2008) Printed pieces (use inventory by 2010) Web (new logo updated by January 2008) Signs (new signs only) Vehicle signage (new or refinished vehicles only)

30. Campus Debut September 10 & 11, 2007 Balloons delivered to all departments Visual Identity Standards Guide

31. More Information Marketing and University Relations Ext. 2831