2. Typography All types of t y pe

3. Typography Defined The design, arrangement, style and appearance of type matter constitute typography.

4. Major Parts of a Type Face

5. AbqAbq Thin stroke serif thick stroke San serif ascender descender serif

6. A Stroke of the Pen Serif Letters with short strokes that finish off the ends of type. Sans Serif Sometimes called block letters Without strokes Difficult to read in small point sizes.

7. Examples Names Now is the time All good men to Of their county Come to the aid Now is the time Old English Text (serif) Arial (san serif) Lucida Bright (serif) Palatino (san serif) Script MT Bold (serif)

8. There are FIVE types of type Type Classification

9. Old Style or Old English Old English Text

10. Roman or Modern Times Bodoni Garamond Americana

11. Gothic Helvetica Sans Bold Grolier Gil Sans Bold

12. Cursive or Script Bradley Hand ITC Brush Script MT Script MT Bold

13. Novelty or Decorative Chiller Giddyup Std Jokerman Wingdings- – 

14. Leading Leading (pronounced ledding) is the space between lines. Too little or too much leading can make copy difficult to read. Copy

15. Letterspacing or Tracking Letterspacing or Tracking is the space between letters. Just as in leading, too little or too much spacing can make copy difficult to read. Copy

16. Measuring Type Pica A unit of measurement for type. 6 picas = 1 inch 12 points = 1 pica Point Smallest unit of measurement for type. 12 points = 1 pica 72 points = 1 inch

17. Emphasis Types Bold Italic Condensed Extended