1. All About Yearbooks: the weekend edition Instructor: Brian Gervais photos & copy the building blocks of design

2. All About Yearbooks: the weekend edition Instructor: Brian Gervais typography designing with type

3. All About Yearbooks: the weekend edition Instructor: Brian Gervais Type basics 1.fonts 2.size 3.alignment 4.case 5.leading

4. All About Yearbooks: the weekend edition Instructor: Brian Gervais Type basics fonts 3 Classifications of Type: 1.Serif Bodoni Della Robbia Garamond 2.San Serif Chantilly Opus Function 3.Decorative AHJ Bump AHJ Plaza AHJ Mistral

5. All About Yearbooks: the weekend edition Instructor: Brian Gervais Type basics size 5 Categories of Type: 1.main headlines 36 pt + 2.sub headlines max 1/3 rd of main head 3.body text 10 - 12 pt 4.Captions 2 - 3 pts smaller than body text 5.identification copy 8 -10 pt

6. All About Yearbooks: the weekend edition Instructor: Brian Gervais

7. All About Yearbooks: the weekend edition Instructor: Brian Gervais Type basics alignment

8. All About Yearbooks: the weekend edition Instructor: Brian Gervais Type basics case 1.all lower case 2.upper and lower case 3.all caps 4.small caps

9. All About Yearbooks: the weekend edition Instructor: Brian Gervais Type basics case all lower case all lower case is decorative and should be reserved for headlines only

10. All About Yearbooks: the weekend edition Instructor: Brian Gervais Type basics case upper and lower case Upper and lower case is required for body text and captions. It may also be used for headlines (although not recommended).

11. All About Yearbooks: the weekend edition Instructor: Brian Gervais Type basics case all caps ALL CAPS WORK WELL FOR HEADLINES.

12. All About Yearbooks: the weekend edition Instructor: Brian Gervais Type basics case small caps S MALL C APS A RE F OR H EADLINES

13. All About Yearbooks: the weekend edition Instructor: Brian Gervais Type basics leading The white space between lines of type. Headlines (& subheads) with type size greater than 24 point may often require less leading to tighten them up.

14. All About Yearbooks: the weekend edition Instructor: Brian Gervais Designing with type manipulate the horizontal factor

15. All About Yearbooks: the weekend edition Instructor: Brian Gervais Designing with type add a drop shadow

16. All About Yearbooks: the weekend edition Instructor: Brian Gervais Designing with type colour your drop shadow

17. All About Yearbooks: the weekend edition Instructor: Brian Gervais Designing with type try a gradient

18. All About Yearbooks: the weekend edition Instructor: Brian Gervais Designing with type place a photo in your text

19. All About Yearbooks: the weekend edition Instructor: Brian Gervais Text weaving

20. All About Yearbooks: the weekend edition Instructor: Brian Gervais Text weaving

21. All About Yearbooks: the weekend edition Instructor: Brian Gervais Text weaving

22. All About Yearbooks: the weekend edition Instructor: Brian Gervais Text weaving

23. All About Yearbooks: the weekend edition Instructor: Brian Gervais Lets look at some real examples

24. All About Yearbooks: the weekend edition Instructor: Brian Gervais

25. All About Yearbooks: the weekend edition Instructor: Brian Gervais

26. All About Yearbooks: the weekend edition Instructor: Brian Gervais

27. All About Yearbooks: the weekend edition Instructor: Brian Gervais

28. All About Yearbooks: the weekend edition Instructor: Brian Gervais

29. All About Yearbooks: the weekend edition Instructor: Brian Gervais

30. All About Yearbooks: the weekend edition Instructor: Brian Gervais

31. All About Yearbooks: the weekend edition Instructor: Brian Gervais

32. All About Yearbooks: the weekend edition Instructor: Brian Gervais

33. All About Yearbooks: the weekend edition Instructor: Brian Gervais Things to REMEMBER 1.consistency within categories of type 2.variety between categories of type 3.type should be both decorative and functional

34. All About Yearbooks: the weekend edition Instructor: Brian Gervais photography your most important graphic

35. All About Yearbooks: the weekend edition Instructor: Brian Gervais photo Composition

36. All About Yearbooks: the weekend edition Instructor: Brian Gervais simplicity Isolate your subject as much as possible from the background.

37. All About Yearbooks: the weekend edition Instructor: Brian Gervais simplicity

38. All About Yearbooks: the weekend edition Instructor: Brian Gervais distance Shoot close for impact. Small images do not convey excitement.

39. All About Yearbooks: the weekend edition Instructor: Brian Gervais distance

40. All About Yearbooks: the weekend edition Instructor: Brian Gervais angles Generally, photos taken straight on are less pleasing to the eye. Vary your angle of shoot.

41. All About Yearbooks: the weekend edition Instructor: Brian Gervais angles

42. All About Yearbooks: the weekend edition Instructor: Brian Gervais angles

43. All About Yearbooks: the weekend edition Instructor: Brian Gervais rule of 1/3 rds Do not place centre of interest in the middle.

44. All About Yearbooks: the weekend edition Instructor: Brian Gervais rule of 1/3 rds

45. All About Yearbooks: the weekend edition Instructor: Brian Gervais rule of 1/3 rds

46. All About Yearbooks: the weekend edition Instructor: Brian Gervais framing Doorways, trees, windows, arches, shadows and many other objects can provide a natural frame for your photo.

47. All About Yearbooks: the weekend edition Instructor: Brian Gervais leading lines Look for lines that the eye can follow to your subject matter.

48. All About Yearbooks: the weekend edition Instructor: Brian Gervais leading lines

49. All About Yearbooks: the weekend edition Instructor: Brian Gervais leading lines

50. All About Yearbooks: the weekend edition Instructor: Brian Gervais peak of emotion Wait for the right shot. It will come.

51. All About Yearbooks: the weekend edition Instructor: Brian Gervais peak of emotion

52. All About Yearbooks: the weekend edition Instructor: Brian Gervais peak of emotion

53. All About Yearbooks: the weekend edition Instructor: Brian Gervais Things to REMEMBER 1.shoot close for impact 2.vary your angle of shoot 3.rule of thirds 4.minimize eye contact with camera 5.have people doing something 6.coverage, coverage, coverage

54. All About Yearbooks: the weekend edition Instructor: Brian Gervais THANK YOU