1. @lornajwalker walkerl@regents.ac.uk pinterest.com/lornawalker/ LinkedIn Lorna Walker

2.  Why marketing academics should engage with social media  Academic applications for Twitter  Academic applications for Pinterest

3. “If you’re not on Facebook and Twitter then you’re not doing marketing”

8.  Student assignments Student assignments  Curating content Curating content  Pursuing interests Pursuing interests  Typography and branding Typography and branding

10. To just my followers (349 people) & anyone following #RCTOTT To my followers plus anyone following #loveHE or #PhDchat To Ana’s 511 followers and Ines’s 156 plus anyone following #loveHE or #PhDchat Outcome Lots of responses (still coming in) New followers and new people to follow

16. I follow people who follow @lsereviewofbooks Someone retweeted their call for reviewers I followed @lsereviewofbooks and emailed offering to review My first review has been published with my Twitter name included in the biog More followers for me / people for me to follow

17.  Share materials  Ask / answer questions  Assessments  Help them develop a professional online presence  See how brand use Twitter  Develop their networking skills

18.  Contacts with academics at other institutions  Research collaboration with @canhoto  Networking before and during conferences  Building stronger relationships with people  Access to information i.e. PSAI conference, NI Progress of Peace Report  Being part of a community of scholars & PhD researchers  Invited to review books for @lsereviewofbooks

19.  It’s just a load of celebrities tweeting about their breakfast  It’s impossible to keep up with all the Tweets  What about privacy?  It’s just a fad with no real value

20.  Other academics in your field  Friends and colleagues  Practitioners in your field  See who people you follow follow  Twitter will make suggestions  Musicians/actors/writers you like

21.  Follow them – most people will reciprocate  Use hashtags which will bring your tweets to their attention – take part in conversations  Interact with people – respond to their tweets  Publicise your Twitter handle in other places – Linkedin, email, blog  Tweet things which are interesting to the people in whom you are interested

22.  Retweet things you think will be of interest to your followers (a good way to start but don’t just retweet – add your own value too)  Your teaching area i.e. marketing news  Your research area – publicise a blog post, a conference you’re attending  Current news – sharing articles, videos etc  Conferences and events you’re at – most have hashtags  Thoughts, what you’re up to, personal snippets  Watercooler moments - responses to TV, world events etc – good way to connect with people and make your tweets seem more human

23.  LSE guide to Twitter for academics LSE guide to Twitter for academics  10 Commandments of Twitter for academics 10 Commandments of Twitter for academics  Lists of academic tweeters Lists of academic tweeters  Twitter for apprehensive academics Twitter for apprehensive academics  5 ideas for using Twitter in large lectures 5 ideas for using Twitter in large lectures