1. Some Basic Design Elements An incomplete introduction

2. Typography Basic Families S S S S

3. Typography Please report to the conference room immediately.

7. Typography: Tips In the context of a paragraph, RARELY USE ALL CAPS for emphasis. It’s better to use italics or bold. Underlining is also going away. Don’t double-space between a period and the next sentence. It leaves big gaps. Like this. Rarely use more than three fonts in a given design.

8. Image I am a vector. I am a bitmap.

9. I really like elephants.

12. other people’s

13. Layout: Proximity My sister and brother-in-law love Easter. My sister and brother-in-law love Easter.

14. Layout: Grid.

15. Layout Ignoring the grid:

17. Layout Observing the grid:

18. Color: Color Wheel

19. Color: Warm

20. Color: Cool

21. Color schemes: Monochromatic

22. Color schemes: Analogous

23. Color schemes: Complementary

24. Color schemes: Split Complementary

25. Color schemes: Triadic

26. Color schemes: Tetradic

27. Color Contrast

28. The Bottom Line Layout Type Image Color