1. D AVID -C LINTON WEBSITE REVIEW TEAM ALPHA

2. LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION STRENGTHS Clean & simple design Good text-image balance Clear and Easy to read typography Effective Logo Image WEAKNESSES Images could be improved: e.g. more compelling, memorable. Current Images are a bit generic. David and Clint photos too snapshotlike. Navigation Improvements – to be discussed HOME page

3. LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION OUR STORY page

4. LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION WINES page Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? STRENGTHS Clean & simple design Good graphics FB call to action WEAKNESSES Low on content Only 1 vintage No purchase button/link to order form Needs more graphics

5. LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION VINEYARD INFO page Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? STRENGTHS Clean & simple design Good graphics FB call to action Good text-image balance WEAKNESSES Pull-down menu not needed More content needed (better location description, map, etc?)

6. LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION STRENGTHS Promote sold out Informative FB call to action Consistent with other pages WEAKNESSES Lost opportunity to pre- sale Customer info capture Can’t order via web ORDER NOW page

7. LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION GOOD WEBSITE EXAMPLES Wineweb.com COST EFFECTIVE.5%-2% PER TRANSACTION PROGRAMABLE LOW RISK ($450) EXPANDABLE

8. LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION STRENGTHS All basic information available WEAKNESSES Not visually interesting. Perhaps at least at some imagery could be added. Not clear that a full page is needed for information available No audience specific contacts. CONNECT page

9. LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION SUGGESTIONS Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? COMBINE WINES + VINEYARD PAGES COMBINE ABOUT US + FOUNDER BIOS PAGES SIMPLIFY MAIN MENU/PULL-DOWNS ADD A TRADE PAGE WINE TECHNICAL INFO SHELF-TALKERS DOWNLOADABLE BIOS REVIEWS/PRESS INFO LABEL & OTHER IMAGE DOWNLOADS

10. LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION SUGGESTIONS Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? SIMPLIFY MAIN MENU/PULL-DOWNS/SITE MAP Home Wines and Vineyards Trade Contact Us Our Story Order Now Vineyard Our Story Contact Info Connect E-cart Bio’s Wines Trade Info

11. LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION GOOD WEBSITE EXAMPLES peju.com

12. TEAM ALPHA Eyer Martin Tradewell & Lamborn