1. Week 7 - Lecture Interactive Digital Moving Image Production | CU3003NI | - Pratik Man Singh Pradhan

2. Titling/Credit Concepts

3. Film Title Analysis Lesson objective  To review key terminology necessary for analysing film titles.  To create step-outlines for the opening titles of Horror films. Starter Do you know your film production companies just by looking at a tiny part of their logo? You have just 4 minutes to guess the names of these companies!

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6. Ident What is an ident? An ident is the 5-20 second clip that shows at the start of a film, identifying the company that produced it. To ensure top marks, designing your own ident would be essential. ‘Borrowing’ an existing ident eats in to your 2 minute showcase of work and will not contribute to your overall grade.

7. Typography Serif Sans Serif Script Decorative SerifSans SerifScript Decorative What are the differences between the fonts? What effect do these visual differences have on the reader?

8. Serif Sans Serif Script Decorative SerifSans SerifScript Decorative Serif fonts have ‘tails’ on the ends of the letters. They tend to be used in more formal texts, to project a mature or more adult image. ‘Sans‘ is French for ‘without’ which means they do not have the tails on the letters. These fonts are very common and can help a text to appear modern. Script fonts are often designed to mimic handwriting and can look quite sophisticated. However be careful over using this font – it can difficult to read. Decorative fonts can add interest to a text, but be aware that they can be over the top and not fitting for every text type.

9. Horror Film Typography What are the similarities and differences between these font types? What can be said about Horror genre fonts?

10. Step Outline (Often called a “Beat Sheet”) This is a cut by cut, action by action break down of what is happening. It should be a record of camera shots/angles/movements, sound, mise-en-scene, special effects etc… Everything should be recorded and noted in detail. You are only analysing the opening two minutes

11. Step Outline  I have created an example for you to follow with ‘The Possession’.  On sdswmedia.blogspot.co.uk there is a large blog post with;  Review of camera shots  Review of camera angles  Review of camera movements  Review of typography Accurate terminology use is essential. Be descriptive and detailed; recognise which people are included in the opening title credits. Only watch the opening 2 minutes. Any one who sits and attempts to watch most of a film will do their work at the front desks with me using the large screen.

12. Common opening credits order  (NAME OF THE STUDIO)  (NAME OF THE PRODUCTION COMPANY)  (PRODUCER NAME) PRODUCTION  STARRING  (FILM'S TITLE)  FEATURING  CASTING or CASTING BY  MUSIC or MUSIC COMPOSED BY or ORIGINAL SCORE BY  PRODUCTION DESIGN or PRODUCTION DESIGNER

13. Titling/Credit Examples

14. Style Colour and Animation of Titles “Dawn of the Dead”  Animation: -The titles disappear like like splashes of blood.  -This links to the gore and blood in the film.   Colour: -The bright red colour of the titles represents blood which links to the violence and gore in the movie. 

15. Style Colour and Animation of Titles “The Ring”  Animation: -The ‘O’s in the text match the ring of the well in the film -This emphasise the theme of the film. -The text moves in sync with the music.  Style of Font: -The font appears hand written  -The font is child-link which links with the little girl in the film.  

16. Style Colour and Animation of Titles “Seven”  Hand written   Appear and disappear   Flash with tempo of music   Slanted sideways  >

17. Style Colour and Animation of Titles “Signs”  Animation: -The fading of the titles and credits with the blue background resembles the lights seen from UFOs -This links with the storyline of the movie – an Alien invasion.

27. Credits in Short Movies  It is always a good idea to give the movie credits at the end of the movie.  However, if the short movie features a well established actor or a director, they can be mentioned in the beginning.  Keep your starting title short as you audience might get bored if it is very long.  Keep it max at 20 Seconds but this is not a rule.

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