1.  Cassava Republic CASE STUDY 11 th May, 2011

2. BACKSTORY  The genesis of an idea  Unilag bookshop, 2000  Moved to Nigeria 2003  Support the Chimamanda Ngozi Adichie tour of Purple Hibiscus 2004  Set up Cassava Republic in 2006

3. VISION/MISSION  High quality affordable books for Africa  A focus on new talent and reconfiguring African literature  Adult fiction & non-fiction  Children’s fiction  Cassava Ideas  Popular fiction/romance

4. ADULT FICTION LIST  Currently 18 authors. Some of the leading Nigerian/African writers including Helon Habila, Teju Cole & Lola Shoneyin  Two Orange Prize winners, one Caine Prize winner, two Betty Trask winners  Writers from Nigeria, Ghana, Uganda, South Africa, the US and the UK  Print run between 3-5,000 copies

5. CHILDREN’S BOOKS  MDG’s  Eno’s Story  Birds of our Land  Many more in the pipeline

6. CASSAVA IDEAS  An initial focus on history books  Two initial titles: A Military History of Nigeria, Max Siollun & A History of Highlife, John Collins  Academic journals in planning

7. POPULAR FICTION  Ankara Press – romance series, an easy read that also challenges stereotypes, launching late 2011

8. BUSINESS MODEL  Sponsorship:  In-book sponsorship  Sales:  Sales to bookshops & individuals  Event-based sales  Online  Bulk-buying from universities

9. THANK YOU