1. SEXYOUAL AWARENESS WEEK Virtual Case Study Competition MORGAN RIDGELL DENISHA ROSS TORRI STATON

2. SexYOUal Awareness Week 1.Sexual Violence on College Campuses 2.Our approach to addressing sexual violence 3.Sexual Awareness Week 4.The Details 5.Promotion and Marketing 6.Student Responses and Possible Outcomes

3. Sexual Violence on College Campuses Women are more likely to be sexually assaulted in college than they are anywhere else. We believe that sexual violence is not a victim- perpetrator issue, it is an awareness issue. Many students have not had the opportunity to become aware of their habits, beliefs, and misconceptions when it comes to sex.

4. Our Approach to Addressing Sexual Violence But what are we to do? We want the students to gain knowledge on our policies with regards to sexual violence We want them to understand the role they play in sexual violence scenarios. We want them to be involved in the movement to end sexual violence in our colleges and universities We want the students to engage with each other, discuss the issues, and learn different perspectives on the topic of sexual violence.

5. SexYOUal Awareness Week We would designate a week of each calendar year to learning about sexual awareness. Many avenues will be used to contribute to SexYOUal Awareness Week: Discussion-based Programming Social Media Twitter Instagram SexYOUal Awareness Week: Recognition Dinner Benefit Concert

6. SexYOUal Awareness Week: The Details 1.“Got Consent” Program Discussion based program where facilitators give scenarios of different situations, discuss them, and come to an agreement on whether it is considered "consensual" or not. We will then discuss what the law says about that scenario. Scenarios we would talk about include: You are at a party and a clearly inebriated person makes a sexual advance at you. A scantily clad woman walks by you and winks at you. 2. “Know YOUr Role” Program Panel of University officials, student representatives, sexual violence survivors, and possibly perpetrators to answer questions about sexual violence, campus policies, and "What would you do" vs. "What should you do" questions.

7. SexYOUal Awareness Week: The Details 3. SexYOUal Awareness Week Recognition Dinner We will have a formal dinner to recognize students who have been leaders in the battle to end sexual violence on college campuses. In addition to recognizing them, we will also have a keynote speaker to address the audience with the next steps to end sexual violence. 4. Benefit Concert We are going to end SexYOUal Awareness week with a benefit concert. We will charge an entry fee, and all proceeds would go to a local charity that benefits survivors of sexual violence. All performance groups, fraternities, and sororities are welcome. We will also offer students other opportunities to donate to the cause.

8. Promotion Promotional tools: Email student mass body the schedule of the programming Facebook: A week of preview videos about the events happening in the week. Create a page specifically about the event. Marketing Strategy: One week prior to the event week. Twitter: Tweet reminders about the week. Marketing Strategy: Two weeks prior. On-Site Direct marketing with student tables (Student Union, high traffic student areas) Marketing Strategy: One week prior Post flyers in resident halls and living communities Really focus on social media

9. Promotion:Instagram We would use our Instagram to post videos and memes, using the hashtag #sexyoualawareness to tie them to us We would not only use traditional photos, we would also use memes (see right) that give photos a statement that would go along with our theme. We will post a photo everyday, each with a different theme: Did you know? Myths and facts We will also give prizes to people who retweet, repost, and follow our account.

10. Promotion: Video Trailers

11. Marketing Two weeks prior: Tweet reminders and informations about the SexYOUal Awareness week. We will tweet different facts with the hashtag #sexyoualawareness Post Flyers in resident hall and student housing communities and around UNCG campus. One week prior: Manage Facebook page specifically for SexYOUal Awareness week and post preview videos.

12. Possible Outcome: Student Responses Students will have participated in SexYOUal Awareness Week to: Become more informed about protecting themselves from the dangers of sexual violence Stay up to date with current issues via Social Media Understand warning signs of victims of sexual abuse Differentiate between sexual violence myths and facts Have meaningful conversations regarding the realities of sexual/domestic violence amongst their peers Engage in ways to help serve this population (donations or charity work)

13. Possible Outcomes StrengthsWeaknesses The use of a variety of mediums to draw a larger audience (Social Media, open discussion, and appreciation dinner) Adult/Transfer students might not have as much time to participate in our events The ability to allow students to get involved and become part of a larger cause Not all college students have Social media accounts Bringing together campus community as a whole Though it’s an interesting topic, some students may be hesitant to engage in conversations about sex

14. References Sander, L. (2013). Quiet no longer, rape survivors put pressure on colleges. The Chronicle of Higher Education, Retrieved from http://search.proquest.com/docview/1420136554?accountid=14604 http://search.proquest.com/docview/1420136554?accountid=14604 Schnoebelen, A. (2013). Push to improve campus policies on sexual violence gains momentum. The Chronicle of Higher Education, Retrieved from https://chronicle.com/article/Push-to-Improve-Campus/137689/ Good, G. E., Hepper, M. J., Hillenbrand-Gunn, T., & Wang, L. (1995). Sexual and psychological violence: An exploratory study of predictors in college men. Journal of Men's Studies, 4(1), 59. Retrieved from http://search.proquest.com/docview/222611218?accountid=14604 http://search.proquest.com/docview/222611218?accountid=14604