1. Conservation Coaches Network
Thank you so much for inviting me to share with you the plans for The Nature Conservancy’s Efroymson Fellowship Program
I would like to start by sharing some of the things that I have heard from our TNC practitioners about why the
The Fellowship Program is increasingly valued by them and our partners.
The reason is IT PRODUCES RESULTS!
An Overview

2. Conservation Coaches Network
Mission – CCNet catalyzes effective conservation across lands and waters worldwide through action planning, coaching, knowledge sharing and innovation.
Because of the fact that we are harmonizing our approaches to conservation, we are able to help each other too.
The Conservation Coaches Network is a partnership enterprise that has been established to train and support coaches whose primary role is to support conservation teams in the successful adoption and execution of CAP/Open Standards to their projects to generate effective conservation strategies everywhere we work.
The coaches also commit to connecting with each other to share and learn about what works and to enhance their skills support teams.
supporting focused conservation practice sharing and learning worldwide building capacity for the Future

3. Conservation Coaches Network
Core Purpose
Priority projects have effective action plans producing results at real places

4. Conservation Coaches Network
Goals
Conservation Coaches
Network
Open Standards support for projects
Share Best Practices and Lessons Learned
Continuous Innovation by real users
“Institutionalize” Common Language and Approach
Expand the Network
The Goals of the Network
Priority sites have effective action plans producing results on the ground
Skilled CAP coaches available to support the application of CAP thinking and the “Efroymson approach ” everywhere we work
Best practices and lessons learned shared across our whole community of conservation practitioners
Goal three in other words - Create an Institutionalized mechanism seamlessly integrated into our way of doing business that will enable effective diffusion of best practices and new ideas quickly throughout our dispersed organization

5. Conservation Coaches Network
Evolution and History
Virginia Eastern Shore –
TNC’s first large
“landscape-scale” project
Four “S” plans for early
“bioreserves” landscape-
scale projects
TNC team codifies “5- S’s”
in “Site Conservation Planning”
Evolved when we shifted from small nature sanctuary type of conservation to what we called Bioreserves.
When we started to see that you can’t just buy a 50 acre tract of land to protect rare mollusks in a river you have to deal with the watershed.
We started asking well how do these things work and what are the “threats’ to these mechanisms. We are an awfully small army compared to the size of the forces arrayed against us. We darn well ought to focus our actions on these things that matter the most.

6. Conservation Coaches Network
TNC codifies
“5 – S”
Systems
Project Scope
Targets & Viability
Stresses & Sources
Critical Threats
Situation Analysis
Implement & Monitor
Adapt & Learn
Success
Monitoring Plan
Analyze & Communicate
Strategies
Objectives & Actions
Action Plan

7. Conservation Coaches Network
Evolution and History
Conservation Coaches
Network
Greg Low
Dan and Laurie Efroymson
1998 Efroymson Fellowship program born
Result of work of Greg Low and
gift from Efroymson Family

8. Conservation Coaches Network
Evolution and History
Excel Workbook developed
“E-5S” - Viability and strategy process gets more rigor
Note. From Dec. 2004, TNC involved 150 teams in Fellowship workshops using 5S method

9. Pacific Islands First Franchise Unit
Conservation Coaches
Network
Evolution
and History
Efroymson Coaches Network Born
Pacific Islands First Franchise Unit

10. Conservation Coaches Network
Evolution
and History
Important Parallel River is flowing……
2004 Conservation Measures Partnership formed
2004 Parties agree to “Open Standards for the Practice of Conservation”

11. for the Practice of Conservation
Open Standards
for the Practice of Conservation
CAP is consistent with the Open Standards for Conservation Practice which has been adopted by over 15 major NGO’s and now some government agencies to harmonize our individual conservation approaches. So that we can learn and share across the greater conservation community with more agility.
This group of parties calls themselves the Conservation Measures Partnership.

12. Conservation Coaches Network
Evolution
and History
2005
TNC’s “5S” evolves to Conservation Action Planning/CAP
TNC’s Efroymson Coaches Network Board completes first Strategic Plan

13. Conservation Coaches Network
Evolution and History
2007 – ConPro developed
2008 – Miradi introduced

14. 2009 – New Coaches Network Strategic Plan Ratified by Partners!
Evolution and History
Conservation Coaches
Network
2009 – New Coaches Network Strategic Plan Ratified by Partners!
1. enrolled in training workshops scheduled for June and July, 2007
to Mandarin, Portuguese, Mongolian, Thai, Indonesian, French languages
across the network to support new units and partners
CAP coaches “swat teams” and help desk in multiple languages

15. Network (CCNet) Officially
Evolution and History
Conservation Coaches
Network
Strategic Plan Objective 4 - Strengthen & Expand Network Structure
2010 -
Conservation Coaches
Network (CCNet) Officially
Launched!

16. Conservation Coaches Network
CCNet Structure
Conservation Coaches
Network
Partners – FOS, Greening Australia, TNC, WWF
Franchises – 12 franchises, 16+ leaders
Coaches – 350+
Network Coordinating team –
Brad Northrup, John Morrison, Jora Young, Cristina Lasch

17. Franchises and leaders: Partner Organizations and Representatives:
Conservation Coaches
Network
CCNet Board
Franchises and leaders:
Africa: Anne Ntongho y Nancy Chege
Australia (Papua New Guinnea): Ben Carr (in absence of Natalie Holland) & Paul Koch;
Europe: Ilke Tilders, Nicolas Boenisch & Xavier Escuté
Mesoamerica: Bernal Herrera
Northamerica: Tina Hall (Central); Sara Gottlieb (East); Terri Schulz (RockyMts/NW/Canada); Sandi Matsumoto (Sierras/CA)
Pacific Islands: Steven Victor & Trina Leberer (TNC) (Micronesia); Emily Fielding (TNC) (Polynesia & Melanesia)
South America: Armando Valdés-Velásquez
South Asia: Adam Barlow & Lucy Boddam-Whetham
WWF: – Sheila O’Connor & Lydia Gaskell
Teaching Adaptive Management (TAM): Vinaya Swaminathan  
We are in the process of establishing franchises for: China: Jin Tong & Matt Durnin; Mongolia: Gala Davaa, Tuguldur Enkthsetseg; Malaysia/Indonesia: Hui Shim Tan
Partner Organizations and Representatives:
FOS – Nick Salafsky & Ilke Tilders
Greening Australia
– Mark Anderson & Paul Koch
3. The Nature Conservancy – Hilary Toma
4. WWF – Sheila O’Connor
“Franchise” units -what are these and what do they do
Designated geographic territory (or entity)
Franchise leader
Four coaches current on methodology
Identifies Open Standards/CAP needs within their territory
Delivers support within their territory
Shares lessons learned and innovations with network
Core Components:
Cadre of trained coaches working within a defined geographic territory
Coordinated by a Franchise leader -- veteran, experienced conservationist
Includes two or more individuals capable of facilitating Efroymson Fellowship workshops, plus others who are able to support CAP planning for individual teams

18. Conservation Coaches Network
CCNet Coaches
Experienced conservation practitioners
Trained and current in Open Standards/CAP
Skilled in facilitating Open Standards/CAP
Committed to supporting conservation teams
Informed about emerging strategies
Committed to learning and “passing it on”
The Characteristics we are looking for in a network coach….

19. Coaches support individual team processes
Conservation Coaches
Network
CCNet Coaches
Coaches support individual team processes
Efroymson Approach. The Efroymson approach, whether applied to a process involving multiple teams or a single team, contains the following elements:
An explicit biodiversity conservation goal. (There may be other goals for the process but furthering biodiversity conservation must be an explicit desired outcome.)
A multidisciplinary team with strong conservation experience, good scientific knowledge and strategic thinking ability.
A designated team leader with the ability to ensure some continuity for implementation of the plan.
The use of the CAP methodology as the basic framework for planning.
A trained facilitator/coach facile with the CAP methodology.
A commitment to active feedback and positive “tough love” exchange.
A commitment to an adaptive and iterative approach vs. a “completed plan.”
A commitment to capturing and sharing lessons learned and innovations from the process with other network coaches.
The presence of at least one experienced conservation professional from outside the project area is highly desirable. (The facilitator may also provide this element.)

20. Conservation Coaches Network
CCNet Coaches
Experienced coaches support multiple teams working side by side - providing each other peer review and input

21. Conservation Coaches Network
Innovations
Conservation Coaches
Network
Participatory planning approaches
Archeological and Cultural targets in Open Standards
Integrating Climate Change into Open Standards
And more…….

22. Work with Partners Around the World
Conservation Coaches
Network
Gombe Reserve - Tanzania
Gondwana Land – Western Australia
Maya Mountain Corridor – Belize
Sian Kaan and Rio Lagartos –
Mexico
Tikal and Atitlan National Parks - Guatemala
Chongming Dongtan Nature Reserve - China
Salmon Recovery Plan – California
Sandy Island MPA – Grenada
Humboldt-Toiyabe National Forest - Nevada
And many more…
Just a SMALL sample of the many places around the world where coaches are working to help partners develop their conservation plans of action…..
Coach training Madagascar National Parks staff

23. Conservation Coaches Network
Fellowships
Conservation Coaches
Network
Helping teams develop measures
Developing a Chimpanzee
conservation plan for Tanzania
Developing a training program for PA managers in China
Documenting adaptations and best practices working with Indigenous peoples

24. 2010 - Over 260 coach-supported projects
CCNet Project
Map 2010
Conservation Coaches
Network
Over 260 coach-supported projects

25. Virtual “trainings” and working groups
Conservation Coaches
Network
Virtual
Sharing & Learning
Coaches List Serve
Newsletter
Virtual “trainings” and working groups
Web site
Project Data Base

26. Virtual “trainings” and working groups
Conservation Coaches
Network
Virtual
Sharing & Learning
Newsletter
CCNet website
Virtual “trainings” and working groups
Project Data Base
Coaches List Serve

27. Why Do We Care? Conservation Coaches Network Why is CCNet Needed?
Effective and focused plans lead to effective action
More input from more users leads to continuous improvement of methodology
A connected community speaking a common conservation language leads to better communication, more sharing and learning and faster diffusion of conservation innovation
All aiming at one prize…….
Why Do We Care?

28. Great conservation! Great Planet!

29. Conservation Coaches Network
CCNet Ground Rules
Participate
Don’t Dominate
Tough Love… but
“Boss-Free Zone”
Everyone advocates; project team decides
Cell phones/ off; no side conversations
Have Fun