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Advertising at Hong Kong International Airport North Satellite Concourse Handbook Oct 2009.

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Presentation on theme: "Advertising at Hong Kong International Airport North Satellite Concourse Handbook Oct 2009."— Presentation transcript:

1 Advertising at Hong Kong International Airport North Satellite Concourse Handbook Oct 2009

2 JCDecaux Transport No.1 Hong Kong outdoor advertising No.1 worldwide for airport advertising with concessions in 141 airports 1st in Asia airport advertising – 7 airports Hong Kong JCDecaux Airport Foreword Asia’s international financial centre Main hub in Asia and as major gateway to/from China Within 5 hours to reach half of the world's population World’s freest economy

3 The Best of The Best: Hong Kong International Airport Named the world’s best airport more than 25 times in 10 years*** Named ‘World’s Best Airport” for 7 times in 8 years 4 th busiest international airport* 1 st busiest international airport in Asia* 48.6 million passengers in 2008 Jan to Dec 2008 Awards: World Best Airport** Sources: *Airport Council International (Last Update on Mar 2009) **Skytrax 2008 ***AAHK 08/09 Annual Report

4 HKIA Passenger Throughput Million 41* 44* 47.8* 48.6* North Satellite Concourse (NSC) expected 5 million passengers capacity annually Source: * Passenger’s Throughput, Airport Authority Hong Kong Annual Compound growth of 6.1% from 2005 - 2008

5  10 Bridge-Served Stands  13 Retails and 2 F&B Outlets  18,873sqm Total Floor Area in 2 Storey  24 hours Operation  3 Minutes Connection to Terminal 1 by APV North Satellite Concourse Grand Opening in December 2009

6 North Satellite Concourse

7 NSC Location

8 East Hall Level 4 APV Lounges Terminal 1 NSC Departures Drop Off Arrivals Pick Up North Satellite Concourse The NSC is situated at the Northern Apron Area Terminal 1

9 North Satellite Concourse Passengers  Design for an annual handling capacity of 5 million passengers, 10% of HKIA total annual passengers  Estimate to handle 1800 flights monthly with arrival and departure passengers of over 270,000  Target primarily short-haul passengers within 5 hours flying time, reaching 50% of world’s population Primarily target short-haul passengers

10 Flights Distribution Schedule to handle over 60 flights daily Dragonair Air China China Eastern China Southern And more….. China Airlines

11 Location Map Departure Route, Level 4 Passenger flow (Departure) 12-Sheet Lightbox on Wall x 12 6-Sheet Lightbox on Wall x 4 6-Sheet Free Standing Lightbox x 3 Wall Adhesive x 2 sets Panels on Escalator Wall x 10 Departures Drop Off

12 Location Map Departure Route, Level 5 Passenger flow (Departure) 12-Sheet Lightbox on Wall x 12 6-Sheet Lightbox on Wall x 6 4-sheet Lightbox on Wall x 2 12-Sheet Free Standing Lightbox x 3 4-Sheet Free Standing Lightbox x 1 Wall Mounted Overhead Panel x 2 Airbridge

13 Location Map Arrival Route, Level 5 Passenger flow (Arrival) 12-Sheet Lightbox on Wall x 12 6-Sheet Lightbox on Wall x 6 4-sheet Lightbox on Wall x 2 12-Sheet Free Standing Lightbox x 3 4-Sheet Free Standing Lightbox x 1 Wall Mounted Overhead Panel x 2 Airbridge

14 Location Map Arrival Route, Level 4 12-Sheet Lightbox on Wall x 12 6-Sheet Lightbox on Wall x 4 6-Sheet Free Standing Lightbox x 3 Wall Adhesive x 2 sets Panels on Escalator Wall x 10 Passenger flow (Arrival) Arrivals Pick Up

15 Advertising Panels at NSC (Valid in 2009 only) Panel TypeTotal Quantity Material Size (mm) W x H Display Size (mm) W x H Weekly Media Rate (Gross, HK$) 12-Sheet Free Standing Lightbox / Lightbox on Wall 273040x 15502990 x 1500$1500/panel 6-Sheet Free Standing Lightbox / Lightbox on Wall 131210 x 17501160 x 1720$1200/panel 4-Sheet Free Standing Lightbox / Lightbox on Wall 31040 x 1550990 x 1500$1000/panel Escalator Crown Bank10550 x 750500 x 700$5000/pkg Wall Mounted Overhead Panel23150 x 42103100 x 4160$3000/panel *30% OFF for 1 st Trial Advertisers placing order or before 5 Dec 2009 *30% OFF for NSC tenants The above media rate is applied in 2009 only.

16 Contact Us for More Details! For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7240 Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hkairport@jcdecaux.com.hk


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