1. © 2009 Eyeblaster. All rights reserved Presentation to Expedia Presented by: Mick O’Brien, Geoffrey King & Michael Conway ● title ● 18 th March 2009 The Power of Innovation EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint

2. © 2009 Eyeblaster. All rights reserved Agenda Introduction Innovations Smart Versioning Campaign Management Q&A

3. © 2009 Eyeblaster. All rights reservedConfidential Global Presence, Global Service Hong Kong Singapore K. Lumpur Taipei Bangkok Tokyo Guangzhou (China) Beijing Haidarabad Lahore (Pakistan) Athens Rome BucharestMadrid Amsterdam Hamburg Paris Portugal Houston Boston Los Angeles San Francisco Dallas São Paulo Cape Town Mexico City Chicago Sydney Tel Aviv London New York Vanessa Keller Manager Campaign Execution, NY Kamalan Moodley Team Leader Client Service, UK Guy Meiri Software Engineer 2 nd Tier Support, Israel Adrian Lee Team Leader Account Management, Australia

4. © 2009 Eyeblaster. All rights reserved Eyeblaster vs. Competition Niche Platform Publisher Bias Independent/Agency

5. © 2009 Eyeblaster. All rights reserved

6. Innovations Eyeblaster TV Live Chat in Banner High Definition Video Mash-up Ads Record/ Upload Video in Banner Widget Google Maps in Banner Sidekick Innovation is the key Service

7. © 2009 Eyeblaster. All rights reserved Demos: Encouraging engagement

8. © 2009 Eyeblaster. All rights reserved Demos: Cutting edge creative

9. © 2009 Eyeblaster. All rights reserved Eyeblaster’s industry-leading rich media with Dapper mash-up technology puts the brand message where users are most available Making the brand contextually relevant Mash-up Ads Engage users by interacting with relevant information Repurpose valuable information Make ad contextually relevent Users are less likely to click

10. © 2009 Eyeblaster. All rights reserved Map to Conversion Maps in Banner Find locations based on ZIP codes or automatically using IP address Google Maps is the market leader for Mapping = User Understanding Reduces users’ need to do further research Shortens the path to conversion Give users a shortcut in their path to conversion by making it easy to instantly find you with a tool that they already use

11. © 2009 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved Get Them Chatting About the Brand Live Chat in Banner Moderated or un-moderated Users engage experts or each other Create a “brand” social experience Couple with site takeovers for amazing results Engage users in real-time conversations within a familiar social format — CHAT! Build a community and demonstrate that the brand is listening

12. © 2009 Eyeblaster. All rights reserved Spread the Word! Widgets Widget Ad = Rich Banner Ad Integrated data thru Eyeblaster Analytics Shared among friends Spread your brand message virally Widgets allow users to opt in and spread your brand message virally across the web, taking advantage of the social nature of the web

13. © 2009 Eyeblaster. All rights reserved 1st 1st 2nd2nd 3rd3rd A dedicated site with ad gallery, showcasing some of the most innovative rich media campaigns from around the globe A community forum & blog where media & creative can express their opions Comprehensive resource centre http://creativezone.eyeblaster.com

14. © 2009 Eyeblaster. All rights reserved Sine Waves are a separate element placed on top of picture and groups Logo with white text place on top Animation if needed Is “Grow/Shrink - Fast”

15. © 2009 Eyeblaster. All rights reserved Workshop for Flash V2 Create Expandable, Polite and Standard Banners Templates – Tailored or preset. Download from a central repository Custom Tracking – scan, apply, upload automatically to the server See View full functioning ad, monitor and position Preview of synchronised ads Share Share a preview – Final Ad Share work in progress – bundle source files Share templates Upload ads from Flash Service

16. © 2009 Eyeblaster. All rights reserved Making live updates Localization Enhancing relevancy So you want to boost ROI by… It requires budget busting creative versions

17. © 2009 Eyeblaster. All rights reserved How do you do it Effectively & Efficiently? And track everything with Eyeblaster Analytics!  Container strategy = buy blocks of media, update creative live  Easy production of multiple ads = More efficient campaigns  Creative Optimisation = More effective campaigns  Market relevancy (localisation)  Targeted relevancy ( behaviorally sequenced)  Optimized Relevancy (by performance)  Creative Relevancy (Multi creative strategies)  Localise creative for language, cultural norms, etc…  Simplify process for local agencies; save production time  Maintain creative integrity  Create Flexibility  Enhance Relevancy  Global / Pan Regional Campaigns

18. © 2009 Eyeblaster. All rights reserved Uninvited.jpg   coming soon Chiller  What Smart Versioning looks like

19. © 2009 Eyeblaster. All rights reserved Build dynamic ads in a snap In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic: Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plug-in text attributes | Images |Video |Sound |Flash |Etc…

20. © 2009 Eyeblaster. All rights reserved Smart Versioning process 1. Developer builds Smart Versioned ad  From Eyeblaster Workshop, uploads ad to ACM or bundles for distribution  Any Eyeblaster format (expandable, polite, etc) can be Smart Versioned 2. Custom versions are easily created in moments by anyone  Copy Smart Versioned ads across placements, campaigns or accounts  For pan regional or even global campaigns, send ad to local teams  Pull reports from Eyeblaster ACM in a way that best suits you

21. © 2009 Eyeblaster. All rights reserved Smart Versioning… in action creative updates are that easy and that quick!

22. © 2009 Eyeblaster. All rights reserved Case Study – Vodafone Two main types of ads that had run in the past; 1. Standard Banner Ads 2. Dynamic Ads (using XML to render the creative)

23. © 2009 Eyeblaster. All rights reserved Standard Ads 1.Up to 12 versions of the same ad where created 2.Each ad had to be setup and trafficked in Eyeblaster 3.Changes to the creative could only be made by setting up a new ad and submitting for publisher approval

24. © 2009 Eyeblaster. All rights reserved Dynamic Ads – Data Flow Ad Container Ad Container Get Ad Content from XML Get Product Picture

25. © 2009 Eyeblaster. All rights reserved Dynamic Ads

26. © 2009 Eyeblaster. All rights reserved Campaign Results? 20.59% 39.92% 85.71%

27. © 2009 Eyeblaster. All rights reserved Auto Optimisation works Effects on conversion rate taken from an automotive advertiser utilising a optimisation algorithm on adverts * Automotive Case Study over a 6 month period

28. © 2009 Eyeblaster. All rights reserved Sine Waves are a separate element placed on top of picture and groups Logo with white text place on top Animation if needed Is “Grow/Shrink - Fast”

29. © 2009 Eyeblaster. All rights reserved Consumer Behaviour Tracking Re-target ads based on previous behaviour across media properties Cross-sell / Up-sell to maximise ROI Build valuable user database over time Who has never visited your site Who has visited your site Who is active participant on your site User interactions determine which ad is shown next in sequence Encourage user through the decision making cycle Unlimited creative ‘paths’ help improve conversion rates Pre-Impression, Post-Interaction & Pre-Click DejaVu Re-targetingBehavioural Sequencing During the CampaignPrior to Campaign 1 st imp2 nd imp3 rd impPrior to ImpressionAd Unknown Site Visitor Participant

30. © 2009 Eyeblaster. All rights reserved “lets get together…” one tag

31. © 2009 Eyeblaster. All rights reserved One Easy Workflow Easy to use import function into BCC media desktop Monthly Billing Support Multi-month bookings broken down to individual months for billing Media Plan Trafficking Publishers / Placement Details / Creative Format / Creative Size Media Cost Calculation Estimated Media cost based on Ordered impressions Extended Rate SupportCPM, CPC, Time-based Sponsorship 3 rd Party Integration Eyeblaster is the “system of record” importing campaign data into BCC media desktop: Country Delivery Rate % Campaign name Clicks Media Owner CTR % Placement Booked Cost Format Delivered Cost Booked Impressions Delivery % Cost Delivered Impressions CPC/CPM Eyeblaster is able to provide all the required data metrics for Omniture Service

32. © 2009 Eyeblaster. All rights reserved Dwell time Go beyond interaction Dwell time: Average number of seconds the user engaged with the ad Including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction An effective analytic tool throughout the rich media spectrum – allow comparison across expandable, polite, with or without video. Animation if needed Is “Fade - very fast”

33. © 2009 Eyeblaster. All rights reserved Automatic Optimisation Ad 1 Ad 2 Ad 3 33% SOV Day 1 Day 2 2% CR 0.8% CR 0.5% CR High % SOV Low % SOV Automatic Optimisation Optimise ads based on key performance indicators Click Through Rate, Interaction Rate, Dwell Time & Conversion Optimises every 8 hours based on performance

34. © 2009 Eyeblaster. All rights reserved Campaign Monitor Focus – on quality, not quantity Time-saver – “at a glance” overview Proactive - quick & easy problem detection Hands-on - real-time campaign data Define your own thresholds Receive alerts on-screen and by email Customise the viewed columns Export data to Excel for maximum mobility “Campaign Monitor has proven to be a valuable tool that is incredibly intuitive. We use it on a daily basis to save time and increase efficient analytics measurement across our campaigns. The Campaign Monitor has helped us to become more involved with our campaign performance, without having to constantly run time- consuming reports.” Matt Joyce - Digital Media director, TMS “Quote #2

35. © 2009 Eyeblaster. All rights reserved Excel Plugin: Slice and Dice Perform exploratory, advanced analysis Play around with the data Pivot tables with all the account’s data Actionable results are immediate

36. © 2009 Eyeblaster. All rights reserved Custom Report Builder Mix and Match Select the metrics you need Mix delivery, engagement and conversion data in one report All delivered in flat Excel Copy and paste the data to other sources Analysis made easy! Animation if needed Is “Fade - very fast”

37. © 2009 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved Global Converage – Local support & Service Digital ad serving since 1999 Rich media leader & only global independent Complete 24/7/365 coverage Full trafficking services – media plans and tracking Provision of publisher specs to designers Technical support for concept development and on-site training for designers Full Ad QA and tech support for designers Ongoing campaign management and reporting Local 2 nd Tier Support Custom Development Projects

38. © 2009 Eyeblaster. All rights reserved Feel free to ask any questions Thank you