1. Types of
Retailers

2. General Merchandise Retailers
Food Retailers
General Merchandise Retailers
Non Store Retail Formats
Service Retailers

3. Food Retailers 1. Conventional Supermarkets 2. Big-Box Food Retailers
What Does Big Box Retailer Mean? A retail store that occupies an enormous amount of physical space and offers a variety of products to its customers. These stores achieve economies of scale by focusing on large sales volumes. Because volume is high, the profit margin for each product can be lowered, which results in very competitively priced goods.
2.1 Supercenters
2.2 Hypermarkets
2.3 Warehouse Club
3. Convenience Stores

4. 1. Conventional Supermarkets

5. 2.1 Supercenters

6. 2.2 Hypermarkets

7. 2.3 Warehouse Club

8. 4. Convenience Stores

9. General Merchandise Retailers
1. Discount Stores
2. Specialty Stores
3. Category Specialists
4. Department Stores
5. Drug Stores
6. Off-Price Retailers
7. Value Retailers

10. 1. Discount Stores

11. 2. Specialty Stores

12. 3. Category Specialists

13. 4. Department Stores

14. 5. Drug Stores

15. 6. Off-Price Retailers

16. Non Store Retail Formats
1. Electronic Retailing
2. Direct-Mail Retailing
3. Direct Selling
4. Television Home Shopping
5. Vending Machine Retailing
6. Mobile Selling

17. 1. Electronic Retailing

18. 2. Direct-Mail Retailing

19. 3. Direct Selling

20. 4. Television Home Shopping

21. 5. Vending Machine Retailing

23. Service Retailers
Previous section sells products to consumers. However, services retailers, firms selling primarily services rather than merchandise, are large & growing part of retail industry.

24. Multichannel Retailer

25. A multichannel retailer is a retailer that sells merchandise or services through more than one channel. Single-channel retailers are evolving into multi-channel retailers to attract and satisfy more customers. By using a combination of channels, retailers can exploit the unique benefits provided by each channel.

26. Warehousing Distribution Transportation CRM SCM
External System
Warehousing
Distribution
Transportation
CRM
SCM

28. Customer
Buying
Behavior

29. What influences consumers to purchase products or services
What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer.

30. The buying process begins when customers recognize an unsatisfied need
The buying process begins when customers recognize an unsatisfied need. Then they seek information about how to satisfy the need, what products might be useful and how they can be bought.

31. There are three types of customer decision making processes are
Extended Problem Solving.
Limited Problem Solving.
Habitual Decision Making.

32. SELECTING MERCHANDISE
STAGES
SELECTING A RETAILER
SELECTING MERCHANDISE
NEED
Need recognition
Need recognition
Search for Info about retailers
Search for Info about merchandise
INFO SEARCH
Evaluate merchandise
EVALUATION
Evaluate retailers
Select a retailer
Select merchandise
CHOICE
Visit store
Purchase merchandise
VISIT
Repeat store patronage
Post purchase evaluation
LOYALTY