13. World Blueberry Acreage & Production Fall Preview
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
World Blueberry Acreage & Production Fall Preview
Cort Brazelton

14. Traditional Developing US Highbush 2009 Draft 011009
4/21/ :00 PM
Traditional
Developing

15. US Highbush 2009 Draft
4/21/ :00 PM
North America

16. 2014 North American Highbush Production North America Region
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 North American Highbush Production North America Region
≈20% every 2 years
Updated 9/22/14

17. 2014 North American Highbush Production North America Region
Updated 9/22/14

18. NA Fresh Production by Region 1995 - 2014
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
NA Fresh Production by Region
Updated 9/22/14

19. NA Processed Production by Region 1995 - 2014
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
NA Processed Production by Region
Updated 9/22/14

20. US Highbush 2009 Draft
4/21/ :00 PM
South America

21. 2013/14 South American Highbush Production
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2013/14 South American Highbush Production
119 m lbs. ~
Updated 9/22/14

22. 2013/14 South American Highbush Production
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2013/14 South American Highbush Production
Updated 9/22/14

23. 2013/14 South America Fresh Production
Updated 9/22/14

24. US Highbush 2009 Draft
4/21/ :00 PM
Europe

25. 2014 European Highbush Production
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 European Highbush Production
Updated 9/22/14

26. 2014 European Highbush Production
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 European Highbush Production
Updated 9/22/14

27. Mediterranean & North Africa
US Highbush 2009 Draft
4/21/ :00 PM
Mediterranean & North Africa

28. 2014 Mediterranean & North Africa Highbush Production
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 Mediterranean & North Africa Highbush Production
Updated 9/22/14

29. 2014 Mediterranean & North Africa Highbush Production
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 Mediterranean & North Africa Highbush Production
Updated 9/22/14

30. US Highbush 2009 Draft
4/21/ :00 PM
Southern Africa

31. 2014 Southern Africa Highbush Production
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 Southern Africa Highbush Production
Updated 9/22/14

32. 2014 Southern Africa Highbush Production
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 Southern Africa Highbush Production
Updated 9/22/14

33. US Highbush 2009 Draft
4/21/ :00 PM
Asia & Pacific

34. 2014 Asia & Pacific Highbush Production Asia
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 Asia & Pacific Highbush Production Asia
Updated 1/20/13

35. 2014 Asia & Pacific Highbush Production Asia
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 Asia & Pacific Highbush Production Asia
Updated 1/20/13

36. 2014 Asia & Pacific Highbush Production Pacific
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 Asia & Pacific Highbush Production Pacific
Updated 1/23/13

37. 2014 Asia & Pacific Highbush Production Pacific
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 Asia & Pacific Highbush Production Pacific
Fixed Y-axis 2/10/13

38. 2014 Asia & Pacific Highbush Production
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 Asia & Pacific Highbush Production
~2x?
Updated 1/23/13

39. 2014 Asia & Pacific Highbush Production
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 Asia & Pacific Highbush Production
Updated 1/23/13

40. US Highbush Spring 2011 Mtg v2R 011211
4/21/ :00 PM
World

41. 2014 World Highbush Production by Region
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 World Highbush Production by Region
≈150 m lbs.
≈275 m lbs.
≈205 m lbs.

42. 2014 World Highbush Production by Region
US Highbush Spring 2011 Mtg v2R
4/21/ :00 PM
2014 World Highbush Production by Region
Confirmed 2/22/13

43. 2012 World Highbush Production Growth Prediction
Over 1.45 Bn lbs. by 2017
Over 1.3 Bn lbs. by 2015
Updated 1/27/13

44. Global Market Growth … ` Existing Market Growth Market
US Highbush 2009 Draft
4/21/ :00 PM
Global Market Growth … `
Existing Market
Growth Market
Developing Market

45. Australian Blueberry Industry Growth Success
Experience Sharing
Shanghai, November 2014
Presented by PJ McPherson

46. Australian Blueberry Growers Association (ABGA)
Grower membership (incorporated) – Mid 1980’s
Intent to cover all growers & growing regions
Meets 4/5 times annually, with Annual Conference
The industry voice (political / generic)
Lobby for adequate, skilled workforce
Promotional activities (voluntary levy)
Increase consumer awareness (health)
Market access - new markets
R&D activities (matching government $)
Food safety / sustainability
Employ Industry Development Officers (Technical, Quality Assurance)

47. Marketing & Distribution
Fresh Export
Northern Hemisphere -window of opportunity
Australian product - premium quality
Markets
Japan – closed 2011 (awaiting re-opening)
UK / Europe - opportunistic - price main barrier
South East Asia – steady growth
Russia new market opening – good growth – Putin factor
China / India direct market access – opportunity
Australian COP our “Achilles' heel”.

48. What Australia has to Offer China Fresh Supply
Higher fruit quality – fresh safe blueberries
Picked, packed, air shipped – ETA 36 to 48 hours
Latest fruit varieties from world renowned, proven private programs
Taste
Shelf life
Size
Mirror Japanese fresh strategy - proven
Fills under-supply window
September through November (Northern NSW)
Possibly February through April (Tasmania)
10 hour flight

49. What Australia has to Offer China Genetics
Number of private breeding programs
Mainly based on early season Southern Highbush as displayed at Asia Fruit Logistica in Hong Kong
Mostly linked back to Florida
“Evergreening” the big attribute
Have proven successful in other Northern hemisphere locations – Morocco / Mexico / California / Peru
Southern China possibly best location and production on site is under establishment

50. What Australia has to Offer China Technical Expertise / Joint Venture
Growing knowledge (+30 years)
Production / Horticulture
Post harvest / shelf-life extension
Cool chain management
Consumer Promotions Learnings
Consumer awareness
Social media
Consumer literature
Joint Venture growing opportunity
Sharing the expertise and the risk

51. What can China do for Australia
Assist in gaining market access for:
Premium Blueberries
World class Genetics
We need your support – political / biosecurity
Create a win / win situation for China consumer