1. SOCIAL MEDIA: TEACHING TOOL OR NOT? Marija Matešić Kristina Vučković Zdravko Dovedan Faculty of Humanities and Social Sciences Department of Information Sciences Zagreb, 2009-11-05

2. What is social media? SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO 2

3. Types of social media  Social networks  MySpace, LinkedIn, Facebook  Content sharing sites  YouTube, Flickr, SlideShare  Social bookmarking sites  Delicious, StumbleUpon  Wikis (Wikipedia)  Blogs & Microblogs (Twitter) 3

4. Influnces of social media  Politics  Journalisam  participatory journalisam  Bussines  PR  Marketing  Customer support  Are they changing the way we learn and teach? 4

5. SURVEY

6. About the survey Survey distribution and completationApril/May 2009 Target groupTeachersStudents Full SampleN = 100N = 268 SamplingSelf-recruiting snowball sample MethodOnline survey 6

7. Socio-demographic analysis TeachersStudents Scientific field Technical Sciences22%38.42% Natural sciences3%16.42% Humanities31%12.69% Social sciences42%30.97% Biotechnology1%0.37% Biomedicine and Health1%1.12% Gender Male37%55% Female63%45% Age 18 - 27 90.54% 28 - 36 4.48% 36 - 45 2.61% Academic degree Assistant41% Assistant Professor18% Associate Professor11% Full Professor11% Lecturer7% Librarian6% Lector5% 7

8. USAGE OF SOCIAL MEDIA

9. Usage 9

10. Purposes Reasons for using social mediaTeachersStudents Data retrieval and information extraction52%70.15% Maintaining contacts30%61.57% Education36%50.37% Reconnecting with old contacts20%49.25% Organization and planning of social events12%34.33% Connecting with new contacts12%33.21% Self-promotion4%19.40% Other4%5.22% 10

11. SOCIAL MEDIA AS A TEACHING TOOL

12. Social software in teaching process 1 Multiple choice question 57% of a teachers consider social software useful and 64.02% of students consider it as a potentially good idea 12

13. Social media in teaching process 2 This question was answered by 14% of teachers who allready use SS in the teaching process 13

14. Advantages of social software (teachers) 14

15. Disadvantages of social software (teachers) 15

16. Advantages of social software (students) 16

17. Disadvantages of social software (students) 17

18. Conclusion or Suggestions  social media as enhancement to standard teaching (and learning) process  implementing social media features into learning managment system  creating mandatory classes about new media  we don’t need social media in education 18

19. 19 Q&A?

20. Thank you for your attention! 20