1. The Most Effective Slogans BZC971 495031210 Eve Hsu 許儷齡 Choose 5 slogans from Ads or Commercial Films (either in Chinese or English) and discuss why they are great with language skills. Please analyze the slogans and give your interpretation for them.

2. 用愛打敗不景氣， PAYEASY The slogan says ”Fighting economics in the slump by LOVE” in Chinese, and then says: “PAYEASY”. It means we should pay something easy or take easy in buying something, The slogan courage people to do more consumptions.

3. 啤兒綠茶！ 是啤酒還是綠茶，等你來鑑定。 The slogan get the word “beer” translate in Chinese on the same pronounce. After the word beer, it connect with the Chinese words means green tea. That’s become “Beer Green tea” in Chinese. Then there has a words-game and the slogan says in English is: “Beer, or Green tea, wait you to identify it.”

4. 小而美, 小而冷, 小而省 It is a slogan for air conditionings, the slogan in English is translated to “Small and beautiful, small and cold, small and economize.” Small and beautiful means the good is small and it may not too big to occupy the space. Beautiful is to describe the goods’ outlooking. Cold and economize is for the goods’ functions. It means that the good will made the most higher temperature near cold or become a balance temperature. Economize means for people to save their pocket. The slogan describe the goods’ functions in shot words and have an advertisement, it is clear to show people how good it is.

5. 全家，就是你家。 “FAMILY is your home” is the slogan’s meaning in English. It is a convenient store’s commercial. The slogan courage people to buy something in the convenient store and go consuming there just like go to our home. The more frequent, the better.

6. 只有遠傳，沒有距離。 The slogan in English is “No distances, and FAREAST only”. FAREAST here represent a company name, but to extend in meaning is to communicate to far away. It is a telecommunication company’s commercial. And the slogan emphasize that their transmitted electrically is too strong to communicate to everywhere even though the far place. There is no distances to the company. Far communicated only and FAREAST only.