1. Amy Scott, eMarketing Manager Deborah Moldrich, Contact Service Centre Manager Social Media @ UWS

2.  Your invitation to provide content through Social Media channels at UWS  The Contact Service Centre commitment in UWS Brand Monitoring in Social Media  Guidelines on connecting as a UWS staff member (officially and unofficially) Social Media @ UWS

3.  Your invitation to provide content through UWS Social Media channels Social Media @ UWS

4. Creative Commons Community Collaboration Copyright Content Commentary Connecting Culture Conversation

7. How do I get my content on the UWS Facebook Page?

8. The Wall

9. Notes

10. Tab

11. To add content to Facebook, contact me to discuss options and opportunities!!! Amy Scott 02 9678 7508 a.scott@uws.edu.au

12.  YouTube

13. How do I get my video on the UWS YouTube Channel?

14. Contact your Web Coordinator for details on: Creating a video that is optimised for upload What content (other than the video) you need to provide Where you would like to embed the video Alternate options

15.  Twitter

19.  The Contact Service Centre commitment in UWS Brand Monitoring in Social Media Social Media @ UWS

20. Social Media Brand Monitoring Purpose: 1. To correct inaccurate information 2. To monitor UWS brand / reputation 3. To source, and refer on, useful feedback

21. Social Media Registry  Master registry of all UWS related sites  The current count is.....  26 facebook pages  248 facebook groups  14 twitter channels  9 blogs.... And still climbing

22. Level of Monitoring  High Level Monitoring: frequent activity and comments made about UWS directly. Monitor weekly.  Mid Level Monitoring: activity every few weeks and has comments made related to UWS. Monitor fortnightly.  Low Level Monitoring: last activity was one to two months prior to last assessment. Monitor monthly.

23. Monitoring Tools  Manual monitoring

24. Scenarios requiring a response  Posting responses to enquiries about UWS courses Hi, I'm just wondering exactly what the entry requirements are for Medicine at UWS, considering I completed the HSC last year (ATAR: 99.50)....I know that UNSW uses a 50:50 ratio of HSC: Uni marks, but is UWS the same? I have been told that they take whichever is better, but I haven't found much definite information on this online...I'm just a little worried because whilst I'm sitting on about a D average for my subjects at uni, they won't be as high as my ATAR, so I would prefer to use that only... Hello, When applying for Medicine at UWS there are three stages to the application process. -First your academic qualifications..., if you have an ATAR and a GPA (for students who have completed a degree or have completed a minimum of one year’s full time study in a degree course) we take whichever is your highest rank. This rank must reach a minimum threshold of either an ATAR of 93.55 for GWS applicants, or a GPA of 5.5 on the 7 point scale. - Second, if your academic rank meets the threshold we then consider your UMAT results. -Third, those applicants with the highest UMAT scores are invited to attend a multi-station interview. The final decisions are made based primarily on your performance at the interviews. They may also consider your UMAT results however this has a less emphasis. -For more info regarding UWS Medicine applications, visit the School of Medicine website: http://www.uws.edu.au/medicine/som/courses/applying_for_medicine/application_information http://www.uws.edu.au/medicine/som/courses/applying_for_medicine/application_information Hope this helps and good luck !

25. Scenarios requiring a response  Correcting inaccurate information posted by other users

26. Scenarios requiring a response  Removing defamatory postings (or asking administrators to do so)  Replying to brand posts where we cannot remove post

27. Scenarios requiring a response  Lodging trademark infringements

28.  Guidelines on connecting as a UWS staff member (officially and unofficially) Social Media @ UWS

29. Social Media Guidelines To provide UWS representatives with guidance on their rights and responsibilities when using social media as part of their role at UWS (i.e. official use) and when engaging in the personal use of social media (i.e. unofficial use).

30. Social Media Guidelines  Applicable to all UWS representatives:  Staff  Students  Contractors  Employees of UWS entities

31. Developing an Official Social Media Channel…

32. Developing a UWS Social Media Channel...  What OPA need to know:  Rationale behind the request – audience / budget / timeframe / peak periods  Your measurement for success  Site Domain Name (if applicable)  Creative Brief requirements

33. Developing a UWS Social Media Channel...  Competitor Information  Any issues, constraints or risks  Any assumptions and requirements  Your workflow management  Any software requirements  Marketing and Communication Opportunities

34. What you need to know:

36. Questions